Key Takeaways: Creator Conglomerates The creator economy is witnessing a shift from content creation to entrepreneurship, with creators launching full-fledged businesses across industries.Creator-led ventures thrive on existing loyal following, bypassing…
What if your recent favourite Instagram reel wasn’t just for entertainment, but a part of a multi-million-dollar booming industry, that is the creator economy for you. Once seen as a…
Key Takeaways: Creator Economy Creators build online communities and influence buying decisions.They earn income by sharing digital content on platforms like Instagram, YouTube, and TikTok.Creators make money through ads, sponsorships,…
As of July 30, 2025, Zelto Inc., the parent company of AdPushup, has officially been renamed Geniee US Inc. While the name has changed, AdPushup’s platform, team, and mission remain…
Interactive video ads turned video watching into an engaging, two-way experience. The format is already a hit among advertisers and is slowly making its way into the publisher circle as…
Key Takeaways Key Takeaways Expand All Google Update Google disabled the &num=100 URL parameter, changing how SEO and AI tools collect and display data. &num=100 Parameter This parameter was used…
Key Takeaways: Video Ads Publishers are increasingly opening their inventory to video ads across video and non-video environments due to higher eCPMs and improvement in overall platform metrics.The interactive form…
Key Takeaways Expand All Performance AdvantageAdPushUp delivers up to 5× higher CPMs with advanced header-bidding optimization. High Entry BarriersSelectMedia requires 250K daily pageviews; Google ADX needs 5M monthly views. Monetization…
Video streaming platforms like Netflix and Hulu have experienced an upward trend in viewing time. Users are spending 17 hours a week streaming OTT content (DemandSage). Moreover, with ad-supported OTT…
Key Takeaways: Mobile Video Ads Mobile video ads are designed for smartphones and deliver higher engagement and eCPMs than static formats.Publishers can choose from a range of ad types like…
