Google’s Core Web Vitals scores have put site speed and user experience to the forefront for all publishers. Ask any publisher why their page loads are slow and they will mention…
Volume or Margin – what would be your pick as a publisher selling ad inventory? If you bank on volumes to meet your monthly ad revenue target, here’s an interesting…
Ad exchanges are marketplaces where ad impressions are sold and bought. And since the mechanism is programmatic, it spares both time and discrepancies in revenue generation. However, even automated products…
Publishers are currently facing a plethora of challenges that are threatening their revenue generation models and growth objectives. On one hand, Google has decided to sunset third-party cookies. On the…
On 11th March, 2020, the World Health Organization officially announced Coronavirus (COVID-19) to have reached pandemic status. Though the direct effects of the disease pertain to people’s health and well-being,…
Suppose you have 5 ad units on a webpage and need to run auctions for each of them. Going by standard procedures, 5 bid requests will be generated for each…
Programmatic allows ad tech to buy and sell ads through an automated process. While it might seem like a programmatic deal doesn’t require much human intervention, it takes a significant…
If you work in ad tech, you must have heard the term “Deal ID”. However, most people (even from the ad industry) don’t really know what deal ID is and…
More than 50% media buyers and sellers don’t understand auction dynamics, this post explains first-price auctions, second-price auctions, and how they work. Last year, The Drum released a report on auction systems…
Ever since Index Exchange’s revelation about using ‘bid caching’, ad tech industry has been split about the controversial practice. Learn what bid caching is and why it’s so divisive. For…