AdPushup recently conducted a session with Exchange4Media with renowned publishers for discussing monetization strategies for 2021. 2020 has been a tough year for publishers, irrespective of geography. The optimism with…
We asked industry leaders from Bored Panda, VentureBeat, AdButler, Adzerk, and AdPushup to share their important yield metrics to measure growth. Here’s what they said. The ultimate goal of every…
The world will have 3.8 billion mobile users by 2021. This is a staggering number and holds the opportunity for publishers to earn additional revenue through mobile web monetization. Here…
The AMP (Accelerated Mobile Pages) Project is an open-source initiative by Google that makes web pages’ loading fast and user friendly. It strips down all unnecessary JavaScript and CSS to…
Advertisers want the highest click rates and greatest return on investment possible when they run digital campaigns. How do publishers help them achieve that, and how do we provide value…
Creating sports content may seem easy on paper, but rapidly covering sports events along with providing valuable content to users is a tough task. Add revenue optimization into the mix…
Ever since Google announced its plan of phasing out third-party cookies by 2022, the ad tech industry has joined hands to build alternate solutions that are more privacy-focussed and sustainable.…
Everything a user does online generates data. When collected, processed, and used correctly, the data becomes the most important asset in a publisher’s online kit. Data is paramount in understanding…
Ad monetization is virtually redundant without receiving adequate traffic on your website. This is where building strategies for referral traffic can prove pivotal in earning revenue. Referral traffic opens up…
On January 14th, Google announced its plans of phasing-out third-party cookies within 2 years. Google has already started this process with their SameSite attribute update that rolls out on 4th…