Picture this: An advertiser happens to land your website. They like what they see and would like to advertise on it, but then they start looking for a media kit and can’t find one. They could send you an email to get all the information they’re seeking, sure, but that’s definitely not making things easy for them. And you know how we’re so easily distracted these da… wait, they’ve gone to another website already — ad money in tow.
Too bad. You messed up.
Having a media kit is essential for bloggers and publishers because it makes it easy for advertisers and brands to quickly assess your website and make informed decisions based on the information you provide.
Think of it this way, you wouldn’t go to a job interview without a résumé, would you? A media kit is to your website what a résumé is to a job seeker; it helps set the tone for the conversation and smooths things along.
Unfortunately, most people haven’t a clue on how to go about making one. No, you don’t need a designer to do it for you (although if you can afford one, by all means, go for it).
All you really need is to extract some essential data such as monthly unique visitors, user time on site, user demographics, etc, and then present it in a easily digestible format. That’s it, there’s no rocket science to it.
To make the task even easier for you. We made a template that you can just download and customize to make it your own.
All you need to do is replace the logo, punch in the numbers, and edit the chart data for user demographics. All of this data is readily available in your Google Analytics account, you just need to know where to look. Once you’re done customizing it, you can save it as a PDF, and you’re good to go!