AdSense Revenue Calculator

Want to calculate how much money you can earn with AdSense? You’re in the right place, we made this AdSense revenue calculator to help publishers quickly estimate their earning potential with AdSense. How much you can earn with AdSense depends on a lot of factors including geography, audience, demographics, device, niche, ad layout, seasonality, etc., so it can be really difficult to predict the exact amount you will earn with AdSense.

However, you can use this AdSense revenue calculator to arrive at a ballpark estimate if you know your traffic numbers, clickthrough rates (CTRs), and cost per click (CPC). Below, we have also provided detailed explanations of what these metrics mean along with industry- and country-wise averages for them, in case you don’t have the numbers handy.

Daily page impressions
Clickthrough Rate (CTR in %)
Cost Per Click (CPC in $)
Daily AdSense Revenue*

$

*The result is estimated based on provided data

About the Metrics Used

Daily page impressions: The average traffic that your website receives on a single day. It’s best to calculate the number based on data from over a long time period—such as last quarter or last year. This way any sudden spikes or decline in traffic will average out during calculation.

Clickthrough Rate (CTR): Clickthrough rate is the number of times your ads are clicked per 100 served impressions. One of the most direct ways to grow ad revenue to to increase your CTR. CTRs typically lie between the range 0.14% to 0.84%, with 0.35% being the average.

Average Cost Per Click (CPC): The average revenue generated by a single click. To calculate this number, divide your total revenue generated in a given period of time by the total number of clicks in that time period. CPC depends on a lot of factors, with industry average being 0.75%.

Average CTR / CPC by Industry

IndustryCTRCPC
Advocacy0.52%$0.62
Auto0.41%$0.58
B2B0.22%$0.79
Consumer services0.20%$0.81
Dating & personals0.52%$1.49
E-commerce0.45%$0.45
Education0.22%$0.47
Employment services0.14%$0.78
Finance & insurance0.33%$0.86
Health & medical0.31%$0.63
Home goods0.37%$0.60
Industrial services0.35%$0.54
Legal0.45%$0.72
Real estate0.24%$0.75
Technology0.84%$0.51
Travel & hospitality0.47%$0.44

Data source: Wordstream.com

Average CTR / CPC by Country

CountryCTRCPC
United States0.75%$0.61
Australia0.72%$0.57
United Kingdom1.06%$0.48
Canada0.79%$0.45
New Zealand1.21%$0.33
Singapore0.96%$0.27
South Africa1.13%$0.26
United Arab Emirates1.37%$0.15
Russia0.39%$0.15
Japan1.14%$0.14
Brazil0.79%$0.12
China0.66%$0.11
India1.64%$0.07
Ireland0.73%$0.31
Norway0.63%$0.26
Netherlands0.80%$0.26
Germany0.52%$0.22
Spain0.67%$0.19
Thailand0.80%$0.17

Data source: Bloggingjoy.com