AdSense Revenue Calculator

Calculating Google AdSense revenue can be tricky for some publishers. You’re in the right place, we made this AdSense revenue calculator to help publishers quickly estimate their earning potential with AdSense.

How much you can earn with AdSense depends on a lot of factors including geography, audience, demographics, device, niche, ad layout, seasonality, etc., so it can be really difficult to predict the exact amount you will earn with AdSense.

Also read: Google AdSense: Guide to Improving your Existing Revenue

However, you can use this AdSense revenue calculator to arrive at a ballpark estimate if you know your traffic numbers, clickthrough rates (CTRs), and cost per click (CPC).

Below, we have also provided detailed explanations of what these metrics mean along with industry- and country-wise averages for them, in case you don’t have the numbers handy.

*The result is estimated based on provided data

Looking to Improve Your AdSense Revenue?

AdPushup helps hundreds of AdSense publishers grow their ad revenues using automated A/B testing to optimize ad layouts and setting up automatic in-content ads. With the AdSense revenue calculator, we help you get an estimate on your potential earnings.

If you’re willing to experiment beyond AdSense, we can also connect you to 30+ demand partners including Rubicon, OpenX, Index Exchange,, and District m using our header bidding wrapper.

In addition, we can also help setup other revenue optimization technologies such as ad refresh, lazy loading ads, adblock monetization, ad mediation, and high-performance ad formats such as sticky and docked ads.

On average, publishers who work with us witness a 40% growth in their ad revenue. If you’re interested, sign up for a demo here, and we’ll be in touch.

Also read: How AdPushup Helped CCNA7 Grow its Ad Revenue by 534% (Case Study)

Metrics Used in AdSense Revenue Calculator:

1. Daily page impressions: The average traffic that your website receives on a single day. It’s best to calculate the number based on data from over a long time period—such as last quarter or last year. This way any sudden spikes or decline in traffic will average out during calculation.

2. Clickthrough Rate (CTR): Clickthrough rate is the number of times your ads are clicked per 100 served impressions. One of the most direct ways to grow ad revenue to to increase your CTR. CTRs typically lie between the range 0.14% to 0.84%, with 0.35% being the average.

3. Average Cost Per Click (CPC): The average revenue generated by a single click. To calculate this number, divide your total revenue generated in a given period of time by the total number of clicks in that time period. CPC depends on a lot of factors, with industry average being 0.75%.

Also read: AdPushup Guarantees a 20% Revenue Uplift

Average CTR / CPC by Industry

Consumer services0.20%$0.81
Dating & personals0.52%$1.49
Employment services0.14%$0.78
Finance & insurance0.33%$0.86
Health & medical0.31%$0.63
Home goods0.37%$0.60
Industrial services0.35%$0.54
Real estate0.24%$0.75
Travel & hospitality0.47%$0.44

Data source:

Average CTR / CPC by Country

United States0.75%$0.61
United Kingdom1.06%$0.48
New Zealand1.21%$0.33
South Africa1.13%$0.26
United Arab Emirates 1.37%$0.15

Data source:

Frequently Asked Questions:

1. What is an Adsense revenue calculator?

AdSense revenue calculator to help publishers quickly estimate their earning potential with AdSense if they know their traffic numbers, clickthrough rates (CTRs), and cost per click (CPC).

2. What are the metrics used in AdSense Revenue Calculator?

Daily page impressions
Clickthrough Rate (CTR)
Average Cost Per Click (CPC)

3. How is Adsense revenue calculated?

Adsense revenue is as click through rate X cost per click X number of impressions/100.