With AdPushup, publishers can earn 20% more ad revenue.
Pretty bold of us to put out a statement like that, right? But, here’s the thing, it’s absolutely true and we can prove that to you.
We are aware that this is best backed by facts and that is exactly what we are going to present to you in this post.
How AdPushup Helped Uplift Pinkvilla, All Garage Floors, and ChordU’s Revenue
Pinkvilla’s website monetization is handled by their in-house team. However, they wanted to partner with a platform that could help them make the best of programmatic advertising. This is where AdPushup came in.
Pinkvilla was majorly looking to optimize their mobile ad revenue and get access to higher premium demand. Soon after, a dedicated account manager from AdPushup was assigned to Pinkvilla and we were able to effectively monetize mobile bottom sticky placement for its inventory.
Because we were able to show positive results in a short span of time, Pinkvilla was convinced to get onboard for exploring more of our solutions.
Here are the numbers:
Pinkvilla witnessed a revenue uplift of 408% within 5 months (May to September) of working with AdPushup (mobile bottom sticky ad placement).
Furthermore, their website saw a 50% increase in just a month after we went live on their entire site (November to December).
All Garage Floors
The founder and Chief Editor, Shea was handling both the content of his website and ad monetization using Google AdSense before he decided to work with AdPushup.
His requirements primarily revolved around revenue optimization, specifically stabilizing the declining revenue, and ad layout optimization. Shea also wanted to pay more attention to his website’s content strategy and development, which became easier after AdPushup started handling ad monetization for his website.
We started off with implementing ActiveView Ad Refresh on Shea’s inventory and eventually helped him move on to Google AdX from AdSense. In addition to this, our team set up Shea’s website with our Managed header bidding solution for enhancing his revenue performance.
From January 2019 (Shea started working with AdPushup) to May 2019, All Garage Floors’ website saw a 186% increase in revenue.
More specifically, the website witnessed a 120% rise in traffic and the ad refresh solution led to a 136% increase in served ad impressions.
Unlike the other two cases, where the companies hadn’t tried any other ad revenue optimization platform, Bitan (founder of ChordU), had worked with one such platform. However, due to some complexities, he wasn’t satisfied with the vendor.
We provided Bitan with solutions that could be integrated easily and gave an improved control over his inventory. AdPushup helped him with maintaining the right balance between serving ads and ensuring enhanced user experience, while also optimizing his ad revenue.
AdPushup’s team firstly created ad layout variations by using our Visual Ad Manager, which allowed Bitan to change the ad layouts on his website according to their performance. Additionally, our team also set up Bitan’s website with ActiveView Refresh Ads to leverage the high time-on-site that it experiences.
We’ll let the numbers speak for themselves now:
During a period of 10 months (August’19 to May’19), ChordU’s ad revenue rose by 359%. The website witnessed an increase of 266% in page views and 189% in ad clickthrough rate.
The Conclusion: At Least 20% Revenue Uplift is Guaranteed with AdPushup
Hopefully, we have successfully demonstrated the efforts that we are willing to put in for making sure that publishers get the best deal that they can.
We are thoroughly self-assured in saying that you can effectively optimize your ad revenue by working with us. That is, you can earn 20% more than what you have been earning.
Moreover, since we offer much more than revenue optimization (even though that is one of our major specialties), you have other incentives for choosing AdPushup:
- Solutions for AdSense publishers, enterprise media, and independent publishers.
- A rich product suite that comprises header bidding, adblock recovery, ad layout optimization, and innovative ad formats among other solutions.
- Access to premium demand for efficiently enhancing the value of your inventory. We have partnered up with networks such as OpenX, Pubmatic, and Rubicon Project to bring top-tier demand to publishers.
- Highly professional managed services. We have a dedicated account manager for every publisher who can take care of basically everything related to ad monetization. They’ll conduct thorough analysis of your inventory and suggest solutions that will be the best fit.
Does that sound like something that you can benefit from?
Then book a demo with us today! With AdPushup’s ad monetization solutions, you are sure to get:
- Guaranteed increase in your ad revenue
- Dedicated technical support
- More time to spend on other things (since we’ll handle your monetization responsibilities)