Is AMP actually slowing down your WordPress site? Discover how to safely disable AMP and explore all the essential details you need to know. When Google first announced its Accelerated…
Two common approaches to ad serving are Header bidding and Waterfall. In this blog post, we have explained header bidding vs waterfall and provided recommendations on which one may be…
A list of 28 must-have best Chrome extensions and apps compiled specifically keeping in mind the need of bloggers or Publishers. Google Chrome is the most widely used browser in…
Learn header bidding optimization for better ad revenue and performance with our step-by-step guide. Boost your advertising profits with ease. Since the inception of header bidding in 2015, it has…
Header bidding vs RTB (real-time bidding) has been one of the most common questions asked by the publishers. There’s a lot of confusion around header bidding vs RTB and it…
In the digital advertising world, RPM and CPM are two metrics to monitor ad revenue. Let’s understand the difference between RPM and CPM. Let me guess, you were looking through…
Discover 14 powerful tips to streamline ad inventory management, saving you time and resources while maximizing your ad space potential. As publishers, we recognize the importance of delivering engaging messages…
This article is your guide to understanding bid requests. We’ll explore what they are, how they function in your operations, and the valuable insights they offer. Let’s delve into it!…
Is your ad revenue stagnant or on the decline? You’re putting out quality content, but your ad revenue just isn’t reflecting its worth. The culprit might be a misunderstood metric:…
Adtech is clearly more than a trade between publishers and advertisers. It’s not just about connecting publishers and advertisers in order to make advertising seamless, but also to make sure…