As fast as the digital advertising industry is growing, it needs to be governed by certain standards so that the multitude of parties can work together in harmony. Interactive Advertising…
Native advertising helps publishers reduce banner blindness and register a higher CTR. And the statistics reflect likewise. According to Statista, the native digital advertising budget is expected to reach $57.25…
In an era where every pixel matters and user experience reigns supreme, mastering the art of ad formats and strategies is not just a choice, but a necessity. Since mobile…
In an era where speed, efficiency, and user experience are paramount, AMPHTML Ads have emerged as a game-changing innovation. They promise not only to enhance the performance of your ad…
Discover insider tips and strategies on how to increase CPM for maximum revenue. Unlock the secrets to boosting your earnings effectively. CPMs are among the key metrics in the ad…
Better Ads Standards is a framework designed to make online ads better by ranking them based on user preferences. Learn more about how it works. Advertising is the internet’s currency.…
Boost ad viewability and optimize revenue with this quick primer for publishers. Learn effective strategies and best practices for engaging ad experiences. Ad viewability has emerged as a critical metric…
Header bidding as a technology revolutionized the entire ad tech ecosystem. As already discussed in our header bidding guide, this programmatic technique works from within the user’s browsers and gives…
Expandable ads expands on users’ screens when users interact with them. These ads offer high CTR and brand awareness, but not without security issues. Advertising technology is continuously evolving, thus…