Discover crucial ad density rules for publishers to boost revenue and enhance user experience. Optimize your online presence with expert insights on effective ad balancing. As a publisher, you may…
An insertion order (IO) is a contract between an advertiser and a publisher that outlines the terms and conditions of an advertising campaign. Discover the benefits and drawbacks of using…
Wondering what exactly is prebid.js and how is it different from prebid server? You have come to the right place. Our guide on Prebid.js discusses its benefits, drawbacks, how it…
For a publisher, calculating the cost per thousand impressions (CPM) is one of the key factors in analyzing a website’s growth. It measures the amount you earn for every thousand…
Discover the complex link between ads and CWV scores, and their impact on users’ browsing experience within publishers’ platforms. Core web vitals have become the gold standard for a seamless…
If you’re looking for some key tips to improve ad performance, check out these pointers and strategies. If you are an ad publisher, you have to keep your audience engaged…
Discover the hidden menace of intrusive advertising and its impact on publishers in this revealing exploration of the digital advertising landscape, As a publisher who is looking to generate revenue…
Programmatic Audio Advertising is a form of digital ad that can be placed in the audio form of content like digital radio, podcasts, and music streaming services. Similar to other…
What is ads.txt? It’s a file standard created by IAB to help buyers verify whether or not the ad inventory they are purchasing is authentic. Learn more. Concerned about ad…
Discover how in-feed ads can enhance your content strategy and drive revenue in our comprehensive Publisher’s Guide to In-Feed Ads. Learn the best practices for a seamless user experience. In…