From August 5th, 2020, Chrome will begin blocking intrusive ads on short-form videos. This will be in accordance with the Better Ads Standards. Chrome is set to start blocking intrusive…
Acceptable Ads provides a set of specifications to identify intrusive ads to show non-intrusive ones to ad blocking users. Here is everything you must know. 27% internet users across the…
How do cookie demise and CCPA affect publishers? What ad tech changes should you expect in coming years? We asked Ben from VentureBeat. The slow death of third-party cookies makes…
On 11th March, 2020, the World Health Organization officially announced Coronavirus (COVID-19) to have reached pandemic status. Though the direct effects of the disease pertain to people’s health and well-being,…
As you probably know, following Safari’s and Mozilla’s lead, Chrome is also deprecating third-party cookies. Sure, it may take some time, but for publishers who rely on cookie-based tracking for…
Video SSPs have become pivotal in increasing publisher revenue by streamlining the methods and processes for selling video ads. Dedicated exclusively to a publisher’s inventory, video SSPs help them in…
As the world’s most popular ad serving platform available for publishers, Google Ad Manager is often prone to changes and updates. Some changes work in the favor of publishers while…
After April 11, Facebook Audience Network will not support mobile web monetization. Here what it means for web publishers and what they should do. Starting Apr 11 2020, Audience Network…
Brazil is set to officially enforce its data protection framework titled as LGPD on August 15th, 2020. Here’s an outline of what it entails. On August 15, 2020, Brazil is…