Users scroll past display ads, but they slow down for native ads. And numbers support this statement. Native mobile ads are known to deliver 20%–60% higher engagement and up to…
The publishers shaping their traffic are earning more from the same impressions. Are you? In programmatic advertising, more bid requests don’t always mean more revenue; they just create congestion. The…
Are you serving hundreds of ads across your site but still seeing underwhelming revenue? If yes, you’re likely relying on fill rate only. Fill rate only tells you how many…
You have scoured every available playbook on ad revenue optimization strategies for publishers available over the internet and implemented every possible move. But still, the ad revenue flow is not…
In advertising, visibility has never been the problem; attention has. For years, the industry chased impressions, believing visibility equaled impact. It doesn’t. An impression only shows that an ad appeared…
Browsing experience has always been about clicking links, reading articles, and maybe interacting with ads. But imagine a browser that doesn’t wait for the clicks because it can think, plan,…
Users don’t hate ads, they just hate bad ads. In today’s hyper-connected world, when ads start to interrupt users instead of ignoring them, users begin to block them. Globally, 42.7%…
The AdTech industry is turning its attention toward a concept that puts publishers back in control – Demand Path Optimization (DPO). DPO is the process where publishers analyze and streamline…
Publishers are constantly on the quest to maximize their revenue generation. A crucial metric that helps achieve this goal: rCPM, short for revenue per thousand impressions. Yes, it’s that important! …
A growing number of publishers rely on Prebid to provide clear insights and control over their programmatic ad auctions. At present, there are approximately 10,598 websites that are using Prebid…