In this article, we explore what heatmaps are, how they can be used to visualize resource utilization, and how you can use heatmaps to optimize ad performance. Heatmaps are graphical…
What are cookies? They’re small pieces of information that websites store on your computer. But why does it reside in your PC, and what exactly is its purpose? Here’s a…
Yes, the time is near – Third-party cookies are about to disappear very soon, and it is necessary to prepare early for the consequences. Let’s discuss the 7 Best Alternatives…
Elevate your ad tech game and increase your revenue with the course specifically designed for publishers and ad ops professionals. Learn everything you need to know to get ahead in…
Mobile programmatic advertising may be referred to as one of the very popular methods of putting out programmatic ads. In recent times, with digital marketing rising and becoming popular in…
Data is becoming more and more important in today’s world. As such, it is critical to have a platform that can help you manage your data effectively. Here are the…
A Data Management Platform is a unified place to store, manage and optimize data. But how can DMP help with the publisher’s business growth? Learn here. The business world thrives…
Looking for Indian ad networks that serve quality ads? Here we have 7 ad networks based in India that can help you monetize your traffic efficiently. AdSense may well be…
Vignette Ads can be effective in capturing the attention of users and delivering a message or call to action. Here’s all about Vignette Ads and how to use them for…