Change might be the only constant when it comes to digital advertising. The industry is now embracing newer methods of tracking user data for serving ads. Publishers are shifting focus…
We recently got the opportunity to attend the Digiday Publishing Summit held virtually. Here are 5 important insights we attained for publishers. AdPushup recently sponsored and attended the Digiday Publishing…
Google never fails to offer the best services to its users. The ease of use and support make each of its products one of a kind. This is the reason…
How do cookie demise and CCPA affect publishers? What ad tech changes should you expect in coming years? We asked Ben from VentureBeat. The slow death of third-party cookies makes…
After April 11, Facebook Audience Network will not support mobile web monetization. Here what it means for web publishers and what they should do. Starting Apr 11 2020, Audience Network…
While publishers are still trying to embrace the impact of the imminent cookie-apocalypse, Google has planned to phase-out user agent strings . In a proposal publicly submitted by Google, the…
Throughout the course of real-time bidding, the publisher’s inventory is openly available to various demand partners to bid on. This creates a higher chance of fraud like bid manipulation and…
DFP passback tag calls out to multiple ad networks, if the primary ad network is unable to fill up for an available impression. Here’s how to create one. Publisher can…
Run of network campaigns allows advertisers to place their ads on the list of websites available on a specific ad network. Meaning that the ads can appear on any website…
Cookie syncing: A data matching process to identify users by giving them cookie IDs. But is it as efficient as it sounds? Is there any alternative? Let’s discuss. In the…