Discover the benefits and drawbacks of preferred deals in digital advertising. Learn about the various types of preferred deals, their benefits, and how to set them up in Google Ad…
Improve your advertising strategy and maximize your ad spend with our comprehensive guide on programmatic direct. Learn about the key features, the difference between open and private auctions, preferred deals,…
Mobile programmatic advertising may be referred to as one of the very popular methods of putting out programmatic ads. In recent times, with digital marketing rising and becoming popular in…
Are you looking for ways to improve your Real-Time Bidding? Check out our six best practices to help you get more out of your campaigns. Reat-time bidding (RTB) is one…
In this post, we’ll cover what a Real-Time Bidding Platform is, how to choose a suitable one and the best RTB platforms for publishers. Earlier, we covered what Real Time…
PMPs? Ain’t that another ad tech buzzword for those giant media groups? No, thank you. Kindly get off my lawn. Okay, so the skeptics are out and rightly so: PMPs…
In the last few months, ad tech has faced a lot of backlash regarding the methods used to collect user data for displaying ads. Meanwhile, tracking prevention is ramping up, with…
With the phasing out of third party data just around the corner, it has led publishers and marketers to activate first party data (also called 1p data) to claim the…
If not for mobile games like Candy Crush Saga, Hay-Day, Fruit Ninja, Race Car, or Clash of Clans, the COVID-19 pandemic lockdown would have been the hardest. The stay-at-home lifestyle…
Ad discrepancy is an industry wide problem. However, with some preventions this issue can be minimized. Here are the causes and how to fix ad discrepancy. What Is Ad Discrepancy?…