Mobile monetization is a necessity for any publisher that hopes to maximize their website’s ad revenue. Did you know that mobile exceeds PC Internet usage? A major shift in the…
In-app advertising, also referred to as mobile app advertising, is a giant leap by brands and publishers to generate maximum revenue. According to Statista, approximately $318 billion US dollars was…
Banner blindness is almost a timeless user practice where they tend to consciously or subconsciously ignore banner advertisements. It is crucial to place more emphasis on consumer habits when it…
Average Revenue Per Visitor (ARPV) is a one-for-all metric that has been successfully used by publishers to deal with dying third-party data, increasing ad blocks and to increase ad revenue.…
An important aspect of ad revenue optimisation is the knowledge of how to measure ad performance. The more knowledge you have on measuring ad performance, the more control you have…
With publishers in the race to monetise their websites to generate higher revenue through ads, compromising with user experience, at times, becomes inevitable, resulting in users implementing ad blockers and…
How many hours does the average user spend on their phone on a daily? And with it, the stiff rush for businesses to create augmented mobile versions with in-app monetization…
Learn all about ad revenue optimisation and website monetisation for publishers in 2022-23 Publishers are seeing a sharp decline in their display ad revenue caused due to ad blockers. There’s…
It is possible to have guidelines of what should work, but this does not guarantee success. Read the blog to know all about conversion rate optimisation. There is very little…
With the phasing out of third party data just around the corner, it has led publishers and marketers to activate first party data (also called 1p data) to claim the…
