Page RPM AdSense is one of the metrics that provide publishers with insights about how their website is performing in terms of revenue generation. The metric you use to measure…
Do you know North America accounted for nearly three-quarters of the global programmatic spending, and programmatic ad spending in the United States stood at 167 billion U.S. dollars in 2021?…
Playable ads are the revolutionary ad formats that have taken the gaming world by storm. They are light, eye-catching and engaging with high conversion rates. Learn how they can boost…
If you’re from the digital advertising ecosystem, you must have heard of ‘Better Ads’ and the ‘Acceptable Ads’. Both are standard terms in the ad-tech industry. Both are especially critical…
The year 2022 appears to be challenging for ad monetization and beyond years may be incredibly difficult. Publishers can expect a number of significant changes in ad monetization. However, preparing…
Google Ads Manager and Google Analytics don’t track data in the similar fashion and obviously the results may sometimes be inconsistent. Data discrepancies between Google Ads Manager and Google Analytics…
If not for mobile games like Candy Crush Saga, Hay-Day, Fruit Ninja, Race Car, or Clash of Clans, the COVID-19 pandemic lockdown would have been the hardest. The stay-at-home lifestyle…
Wait! Before you go: Why not read this short yet persuasive guide on pop up ads role in conversion rates and get the seven instruments for creating engaging pop up…
Native ads are a popular choice amongst publishers because they lead to a better user experience, and in most cases, higher overall revenue. Blending in with the medium in which…