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Revive Adserver Review: Factsheet, Overview, Pros, and Cons

Revive Adserver Review Factsheet:

  • Founded in: Revive Adserver was founded in 2013.
  • Supported model: CPM
  • Type: Hosted and self-hosted servers  
  • Supported language: English
  • Reporting: Reports on impressions, requests, clicks, and conversions. 
  • Written in: PHP programming language.
  • Supports: PostgreSQL and MySQL database systems 
  • Website:
  • Employee count: <25

Revive Adserver Review Overview:

It is one of the leading open source and free ad serving system that enables ad networks, advertisers, and publishers to:

  • Serve ads 
  • Track campaign performance 
  • Define ad delivery rules 
  • Manage campaigns 

It is suitable for everyone on the supply and demand side of the advertising ecosystem (publishers, adtech partners, ad tech vendors, advertisers, and ad management platforms).

In Revive Adserver, you can define websites, and zones (spaces where ads can be displayed. For each zone there is a HTML code that can be embedded in the site. This code links the site and Revive Adserver, and is a one-time job that requires some technical knowledge. 

Revive AdServer has been designed to run on a cluster of servers, enabling progressive growth for both advertisers and publishers. The Adserver claims their publishers have displayed more than 1 billion ads per month through their platform, but this obviously takes a fair bit of hardware.

Advertisers can create ads and campaigns in Revive Adserver. These ads can be internal or external (affiliate network, Google AdSense), and can be linked to the right zone for effective targeting. 

Revive Adserver: Key Features

Here’s some of the best features of Revive Adserver ad network:

​​1. Open Source and Free:

Revive adserver is free to download, free to use. The source code published on Github is available free of charge. It is also available as a hosted edition at $10 per month. 

2. Manage Inventory:

Publishers can define their websites, set up the areas where ads should be displayed. They’ll get the code that can be pasted into their sites. 

Advertisers can run different types of ad campaigns including the contract, remnant inventory, and override campaigns. They can define as many websites as they need, and add multiple users to manage their inventory. 

3. Review Statistics: 

Revive Adserver lacks advanced reporting features, but you can still bank on the real-time statistics of impressions, clicks, requests, and conversions. 

On the revive adserver, every request from an app or browser is counted. The request gets counted when a visitor opens a page. Once the page is open, the browser sends a request to the Adserver, asking for a suitable banner ad.

The Adserver chooses the suitable banner, and when the banner is displayed, an impression is counted. If no ads are available, it counts as a ‘blank impression.’ Clicks are counted when someone clicks on the banner. Sign-ups, sales, and leads are counted as conversions.  

4. GDPR compliant 

The adserver is compliant with privacy policies like GDPR. Revive adserver’s code doesn’t transmit or store personal data. They also don’t ask users to sign up in order to download their software. 

5. Banner ads:

Revive Adserver specialises in banner ads such as image banners, third party ad tags, and HTML5 banners. IAB compliant HTML5 ads can also be uploaded with video, audio, and animations. 

6. Targeting capabilities: 

Revive AdServer offers targeting capabilities on the following criteria: 

  • Geographic Location 
  • Language Set by the Visitor
  • Gender, Education, or Age Range
  • Date, Day,  and Time
  • Web Browser Used 
  • Gender, Education, or Age Range
  • Details About the Site’s Content 

Also Read: 

1. Sovrn Review: Factsheet, Overview, Pros and Cons

2. Popcash Review: Factsheet, Overview, Payment, Pros, and Cons

Revive Adserver Ad Types:

Revive Adserver Review: Advantages  

Revive Adserver offers following advantages to the publishers :

  • Easy and efficient to use 
  • Fully operational, maximum control 
  • Reach your target demographic or audience 
  • Display both In-house and affiliate ads 
  • Stay on the top of all your statistics 
  • No setup fees 
  • No complicated contrats 
  • No long-term commitment

Also Read:

Adsterra Review: Factsheet, Overview, Payment, Pros, and Cons

Taboola Review: Factsheet, Features, Pros, and Cons

Revive Adserver: Disadvantages

Revive Adserver is a promising advertising network, but it has few drawbacks as well: 

  • The self-hosted server requires technical experience and knowledge for installing and updating the Adserver.
  • Updates are never automatic on self-hosted software. Hence, you must seek out all updates as they come.
  • Since Revive AdServer can be hosted on anyone’s personal server, certifying organisations like Google and IAB can’t certify it. 

Also Read:

1. Outbrain Review: Factsheet, Solutions, Pros, and Cons

2. Infolinks Review: Factsheet, Overview, Pros, and Cons

How to get started on Revive Adserver:

The signup and approval process is easy on Revive Adserver. To get started, you need to download the revive adserver software on your computer and install it on your web server. 

During installation, you must enter configuration details such as username, e-mail address, and password of the technical administrator.  

Publishers can start by entering a website URL and link their website through the ‘Inventory’ tab, where they can also see the overview of existing advertisers. 

Also Read: 

1. AdMaven Review: Factsheet, Overview, Pros, and Cons

2. SmartyAds Review: Factsheet, Overview, Pros, and Cons

Revive Adserver Review Conclusion:

Revive Adserver is a powerful advertising network. Since it has a very low entry threshold, it can be used by both small and large businesses and even individuals. The AdServer serves common ad formats, meets requirements for small-mid size publishers/advertisers, and offers flexible ad targeting features. 

AdPushup vs Revive Adserver review:

AdPushup is a full-stack ad revenue optimization platform for publishers. The features include ad layout optimization, header bidding implementation, automated A/B testing, and adblock recovery.

The ad ops team at AdPushup takes care of all the heavy lifting of tasks related to operations and inventory management. Additionally, they have demand-partnership with top-tier ad networks and ad exchanges such as Google AdX, AppNexus, Revive Adserver, and OpenX, among others.

AdPushup is a Google Certified Publishing Partner and trusted by 300+ publishers including CNET, Deccan Chronicle, NDTV, and more.

FeaturesAdPushupRevive Adserver
Google Certified Publishing Partner✔️
A/B testing for all ad types (not just in-line images)✔️
AdBlock Monetization (Pro-user & ad reinsertion technology)✔️
Automated Layout Optimization With ML✔️
Advanced Solutions (control over HB auctions, bid caching, unified bidding module)✔️
Adrefresh Solution✔️
Advanced Unified Reporting (9 dimensions and 8 filters)✔️
Video ads✔️
AdPushup vs Revive Adserver review

On an average, AdPushup offers a 40% revenue uplift for their publishing partners. Simply put, Adpushup assures Managed Demand, Adblock Recovery, and Greater Revenue.

Get on a call with AdPushup to understand the potential of your inventory.

Also Read:

1. Review: Factsheet, Overview, Pros and Cons

2. Revcontent Review: Factsheet, Features, Pros, and Cons

Frequently Asked Questions:

What is Revive Adserver?

Revive Adserver is an open source and free ad serving system that enables ad networks, advertisers, and publishers to serve ads, manage campaigns, define ad delivery rules, and track campaign performance. 

Where can I download Revive Adserver?

The recent version of Revive Adserver is available at any time from the Downloads page.

  • How much does it cost to use Revive Adserver?
  • Revive Adserver is open source, free software. You can download and install it free of charge on your own server. However, it is also available as a hosted edition at $10 per month. 

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