Every business needs new customers to achieve success, but how do you identify those target groups of new people. Lookalike modeling is a process that identifies people who are your…
A publisher’s website or app has the ability to leave a lasting impression on the user. The one thing that all the users from any background hate is the advertisements.…
If you’re an advanced Google Ad Manager user, you might have heard of the ‘Publisher Query Language (or PQL). After all, it makes your reporting work faster and simpler. If…
Google Ads Manager and Google Analytics don’t track data in the similar fashion and obviously the results may sometimes be inconsistent. Data discrepancies between Google Ads Manager and Google Analytics…
Reaching the right people with the product or service they may be interested in is pivotal for the sustenance of any business. The ad management team is responsible for making…
If not for mobile games like Candy Crush Saga, Hay-Day, Fruit Ninja, Race Car, or Clash of Clans, the COVID-19 pandemic lockdown would have been the hardest. The stay-at-home lifestyle…
What are horizontal vs vertical types of advertising? What specialisation do horizontal and vertical ads offer? How do businesses benefit from horizontal and vertical ads? How to find out whether…
Cumulative Layout Shift measures the increase in all frame changes that happen in a website while it loads. Have you ever come across a page where content on the page…
Lighthouse introduced Largest Contentful Paint as one of the core performance metrics in 2020. Later on, Google announced LCP as an important ranking factor and made it a part of…
First Contentful Paint (FCP) measures how long a page takes from the initial load to the first rendered content displaying on the screen. In 2019, Google announced that they’ll rank…