On 4th February, Chrome launched its Version 80 and with it, the SameSite cookie update. However, Google rolled back this update in April due to its impact on banking, e-commerce,…
Factsheet Founded in: 2007Supported model: CPV, CPC, CTR, CPAPayment method: PayoneerSupported language: EnglishReporting: Taboola’s management and analytics dashboard ‘Backstage’ provides access to revenue reporting, audience development, organic content analytics, and…
FLEDGE is the latest update in the Google Privacy Sandbox and takes the implementation of the TURTLEDOVE API further. Google will stop supporting third-party cookies after late 2023, a move…
Audience segmentation is used to categorize audience based on their online activity. But why do publishers need it? How can it benefit them? Know here. Small and medium-sized publishers don’t…
User data is probably web publishers’ greatest resource. When we think in terms of behavioural targeting, user data (browser fingerprinting) is indispensable. However, its collection is now more difficult than…
While both AdRecover and Admiral are good options for dealing with ad blockers, publishers need to check their priorities before taking a decision. Ad blockers created a lot of problems…
OK Adsense, you’ve been with us for years. For many of us, Adsense is the most recommended ad network we heard of. But as you know, there are always alternatives…
TURTLEDOVE and SPARROW are web browser APIs in the Privacy Sandbox and aim to enhance cosumer privacy while allowing advertisers to target users. TURTLEDOVE and SPARROW are two of the…
Adblock recovery helps deal with ad blockers and increase publishers’ earning potential. So, to know more about it, we talked to Sharad from AdPushup. The emergence of ad blockers in…
2020 was probably not the year for sports publishers as COVID-19 caused a massive, worldwide shutdown of any sports activities. For several months, sports publishers faced a tough time trying…