Lumascape is an online map that categorizes different entities in the ad tech ecosystem. Since its inception, the ad tech industry has evolved greatly and is now an ecosystem in…
Google rolling out their December 2020 Core Update has left many wondering what to do about their search engine ranking. Unfortunately, it has also left many wondering how to recover…
It is difficult to imagine programmatic marketing, behavioral targeting, and affiliate marketing in the ad tech ecosystem without web browser cookies. But, as the focus towards user privacy is increasing,…
Header bidding has picked up steam over the years. As per eMarketer, 72.9% of the 1000 most popular sites used header bidding in March 2019. Publishers globally enjoy the benefits…
Google Ad Manager (previously called DoubleClick for Publishers or DFP) is one of the most popular ad servers in the market and for good reason- a simple user interface coupled with…
Factsheet Founded in: 2014Supported model: CPM, CPCPayment method: PayPal, Payza, and wire transfer (customer support needs to be contacted)Minimum payment threshold: $5 for PayPal, $5 for Payza, and $500 for…
Mobile-first design is key to publishers earning more than their competitors since the number of smartphone users in the world are constantly increasing. The number of people using smartphones for…
Core web vitals will now form the most important metrics through which Google will assess how a publisher’s website is performing. User experience is one of the key aspects for…
The worldwide web wouldn’t be what it is without edited images. According to data analyzed by Keypoint Intelligence, approximately 1.4 trillion digital images were taken in 2020. Now, view this…
According to the Indian Brand Equity Foundation, the Indian media and entertainment industry will grow at a CAGR of 13.5% by the end of FY 2024. In fact, the Indian…