Ever since Google announced its plan of phasing out third-party cookies by 2022, the ad tech industry has joined hands to build alternate solutions that are more privacy-focussed and sustainable.…
Everything a user does online generates data. When collected, processed, and used correctly, the data becomes the most important asset in a publisher’s online kit. Data is paramount in understanding…
Google never fails to offer the best services to its users. The ease of use and support make each of its products one of a kind. This is the reason…
Ad monetization is virtually redundant without receiving adequate traffic on your website. This is where building strategies for referral traffic can prove pivotal in earning revenue. Referral traffic opens up…
The most common method of monetizing a website is through Google AdSense. Read the blog for more information on AdSense best practices. Most web publishers use Google AdSense as their primary…
We have already covered the benefits of video advertising and how it can help publishers in improving their website monetization strategy. But on the technical side, serving video ads wouldn’t…
Publishers are currently facing a plethora of challenges that are threatening their revenue generation models and growth objectives. On one hand, Google has decided to sunset third-party cookies. On the…
Based on user feedback, Google often makes changes to the Ad Manager interface. These changes are mostly aimed at improving user experience. In Q4, 2019, Google introduced a new Ad…
We all can agree — ad ops personnel spend most of their time working on reports. For some individuals, generating and evaluating ad reports are a part of their daily…
As a publisher, you must already be familiar with some of the basic functionalities of Google Ad Manager- world’s most popular ad serving platform. By combining DoubleClick for Publishers (DFP)…