Google penalties are not a new concept for publishers. Most publishers have their own stories about getting struck down with a Google penalty and dealing with it to get their…
Considering that Amazon started building its advertising technology and header bidding offerings much later than other players in the market—its adoption has been nothing short of meteoric. According to the…
A lot has changed in ad tech after the implementation of GDPR, especially for online businesses (including publishers) catering to EU residents. GDPR brought significant changes to how publishers collect…
We already have ads.txt to authenticate sellers of web-based ad inventory. But what about the app-based inventory? On March 13th, IAB released the final version of app-ads.txt for mobile apps…
Keyword research is about finding the right search term and using it to create content for your audience. Here’s how 10 experts plan their keyword strategy. Keyword research is an…
Google started Chrome ad filtering and the browser is now actively removing/filtering out annoying ads. Here’s everything publishers should know. The most popular web browser—Google Chrome is now onboard with…
Throughout the course of real-time bidding, the publisher’s inventory is openly available to various demand partners to bid on. This creates a higher chance of fraud like bid manipulation and…
DFP passback tag calls out to multiple ad networks, if the primary ad network is unable to fill up for an available impression. Here’s how to create one. Publisher can…
Google Ad Manager is a powerful tool with a complex setup, it’s easy to feel lost. Follow these DFP optimization tips to get your account back in shape. Ad Manager…
Lately, ad tech has been focusing a lot on ad experience, including ongoing industry debates how to advertise without damaging user experience. Everyone knows that bad ad experiences leads to…