Ad testing is tricky to get started, but it bears results. Here’s a systematic approach to help you execute ad testing in DFP. DFP can be a bit tricky to…
In real-life auctions, the seller sets a starting bid on the item that is being auctioned. Given enough buyers, the winning bid is often higher than the true value of…
There are plenty of metrics to calculate ad revenue. Even so, ad tech is always adding more to improve its understanding of publisher earnings based on factors affecting profits (like…
Organic traffic is the holy grail that every web publisher desires. It brings engaged users to your website, who are considered valuable by advertisers. Both publishers and advertisers benefit from…
Bid caching was in the news recently because of unfair practices being employed by some of the major ad tech players. But what exactly is it? Bid caching is the…
In an email sent recently to publishers, Google announced some changes that are being made to Google AdSense to provide a more secure platform and up-to-date service to publishers. The…
Summer slump is the revenue decline that most publishers observe around July, learn about the factors that cause this decline, and what you can do about it. It’s that time…
Header bidding is the go-to monetization solution for most publishers with decent traffic on their sites. After the waterfall method, header bidding and its server-side version brought much-needed control and…
Publishers not familiar with dev work usually have a hard time getting Google Publisher Tag slots to work. Here are some common GPT mistakes to avoid. The Google Publisher Tag…
Advertisers are always looking for the best space to display their ads. Publishers fulfill these needs by selling their ad inventory through multiple channels including header bidding, programmatic guaranteed, private…