Retargeting is not new to anyone—since it’s been around for a while. Advertisers and marketers (especially from e-commerce) use retargeting ads to sell products and increase conversion rates. In this…
As much as Google AdSense gives publishers the opportunity to earn, it also applies a certain set of rules to be obeyed, asking publishers to be at their best. Based…
Google Publisher Tag is a customizable tag by Google Ad Manager that enables publishers to place personalized ads based on size, layout, and targeting. Google has always strived to create…
Google recently made changes to Ad Manager for running unified auctions and switched to the first-price auction model. With unified auctions, Google wants to simplify ad tech and create a…
DFP allows publishers to run header bidding using Prebid.js. For the uninitiated, Prebid is an open-source header bidding wrapper and DFP is an ad server by Google that is now…
Two months after the release of ITP 2.1, Safari is now ready with another update—Apple Intelligent Tracking Prevention 2.2. With ITP, Apple aims to prevent user tracking and safeguard user…
There is no rulebook to answer which ad practices drive the maximum revenue. So, in order to test, publishers switch between ad types or sizes to see which ones get…
Every webmaster’s dream is to have a website with a good search engine authority. Getting on the first page of search engine results requires creativity and patience (maybe a bit…
According to AMP dev blog, over 25 million websites around the world are using Google’s Accelerated Mobile Pages (AMP) to speed up their webpages on the mobile web. AMP drastically…
Header bidding implementation has always been a bit technical. But publishers equate complicated implementation with complex debugging. This is not always true. After implementing header bidding on their website via…