Are you familiar with programmatic buying platforms? If you answered “Yes,” then you have just started reading the right blog post. Thirty and a half percent of advertisers, according to…
In the ever-evolving world of digital marketing, maximizing the potential of your website’s traffic and to strategically monetizing your website traffic is crucial for sustainable online success. As we gradually…
Discover how Google Analytics 4 (GA4) can impact your website’s RPM (Revenue per Mille) and learn about the potential changes it may bring to your online revenue tracking and optimization…
As long as we are talking about Media Buying, a lot of people might agree that it’s difficult to understand the difference between Programmatic and Real Time Bidding. At first…
This detailed comparison lets you delve deeper into the nuances of instream vs outstream ads and understand their distinctions and make informed advertising choices We all stream videos, whether on…
Dive into comprehensive insights about the Open Ad Exchange in this exploration. Gain a deep understanding of its workings and significance in the digital advertising landscape. Have you ever wondered…
Discover the transformative role of AI publishing and learn how publishers can harness the power of AI-driven content writing to enhance their creative processes and stay ahead in the digital…
The field of Human Resources (HR) has undergone significant transformations in recent years, and one of the most impactful catalysts has been the integration of Artificial Intelligence (AI). AI technology…
Since the invention of computers, programmers have tried to find ways to develop games on them. Back in 1952, a Cambridge University professor created the world’s first-ever computer game called…
Looking to enhance your ad operations? Discover 8 compelling reasons to consider an outsourced ad ops team for better ad management and optimization. For publishers with millions of pageviews, managing…