Lighthouse introduced Largest Contentful Paint as one of the core performance metrics in 2020. Later on, Google announced LCP as an important ranking factor and made it a part of…
First Contentful Paint (FCP) measures how long a page takes from the initial load to the first rendered content displaying on the screen. In 2019, Google announced that they’ll rank…
Wait! Before you go: Why not read this short yet persuasive guide on pop up ads role in conversion rates and get the seven instruments for creating engaging pop up…
First Input Delay is one of Core Web Vital metrics that measures total time it takes for a browser to respond to a user’s first interaction You click on a…
ExoClick is a leading ad tech company that provides monetization opportunities for both advertisers and publishers. Exoclick Review Factsheet: Founded in: 2006 Supported model: CPMSupported language: EnglishReporting: Real-time insights and advanced…
Huseyin Kilic founded Interesting Engineering (IE) in 2010. The aim was to provide engineering, technology, and science enthusiasts with a platform that would help them to keep up with the…
Privacy continues to be a topic of discussion in the digital advertising landscape. Google has no option but to improve privacy and find alternatives to invasive ways of tracking. The…
“I think the programmatic technology world is moving so fast, but it’s still a bit like an old boy’s club. You’ve got to know who in the right organization monopolies…
Google has officially delayed the deprecation of third-party cookies. The search engine will now support cookies till late 2023. On June 24th, 2021, Google shared an “updated timeline for Privacy…
On 4th February, Chrome launched its Version 80 and with it, the SameSite cookie update. However, Google rolled back this update in April due to its impact on banking, e-commerce,…
