While both AdRecover and Admiral are good options for dealing with ad blockers, publishers need to check their priorities before taking a decision. Ad blockers created a lot of problems…
Women in ad tech have been making strides both in terms of bridging the gender disparity within the industry and making meaningful contributions. According to Campaign Asia, more than half…
We compiled a list of a/b testing best practices that could help publishers in optimizing their ad inventory for maximizing their ad revenue. A/B testing is one of the most…
Lumascape is an online map that categorizes different entities in the ad tech ecosystem. Since its inception, the ad tech industry has evolved greatly and is now an ecosystem in…
The worldwide web wouldn’t be what it is without edited images. According to data analyzed by Keypoint Intelligence, approximately 1.4 trillion digital images were taken in 2020. Now, view this…
During the first nine months of 2020, due to the COVID-19 pandemic, most media organisations are facing unprecedented challenges — especially those focussed on print, radio, and out-of-home (OOH). This…
We invited Rebecca Murray from CNN to talk about brand safety and how publishers can make sure that advertisers don’t mark their inventory as brand unsafe. Brand safety has now…
In the fast-moving world of digital advertising, sticking to one channel is not enough. Display ads used to be the dominant channel. Now, marketers are making video their go-to advertising…
Change might be the only constant when it comes to digital advertising. The industry is now embracing newer methods of tracking user data for serving ads. Publishers are shifting focus…