We recently got the opportunity to attend the Digiday Publishing Summit held virtually. Here are 5 important insights we attained for publishers. AdPushup recently sponsored and attended the Digiday Publishing…
Google never fails to offer the best services to its users. The ease of use and support make each of its products one of a kind. This is the reason…
Before the internet, Encyclopædia Britannica was the place people went to for facts, information, and knowledge both commonplace and obscure. The online version of the popular encyclopedia currently gets 79…
How do cookie demise and CCPA affect publishers? What ad tech changes should you expect in coming years? We asked Ben from VentureBeat. The slow death of third-party cookies makes…
After April 11, Facebook Audience Network will not support mobile web monetization. Here what it means for web publishers and what they should do. Starting Apr 11 2020, Audience Network…
While publishers are still trying to embrace the impact of the imminent cookie-apocalypse, Google has planned to phase-out user agent strings . In a proposal publicly submitted by Google, the…
What are some common header bidding mistakes? Which is worse—ad blocking or tracking prevention? What should publishers focus on? We ask Kara from GumGum. GumGum is an artificial intelligence company…
Throughout the course of real-time bidding, the publisher’s inventory is openly available to various demand partners to bid on. This creates a higher chance of fraud like bid manipulation and…
DFP passback tag calls out to multiple ad networks, if the primary ad network is unable to fill up for an available impression. Here’s how to create one. Publisher can…