AskAdOps is a weekly column in which Shubham Grover, Product Specialist at AdPushup, answers the most commonly asked questions publishers have about ad operations. If you have a question you want…
Cookie syncing: A data matching process to identify users by giving them cookie IDs. But is it as efficient as it sounds? Is there any alternative? Let’s discuss. In the…
Autoplay ads are good for awareness but bad for user experience. In such a case, what should a publisher do? And how should he/she go about it? Autoplay ads are…
Lately, data-driven marketing has been gaining a lot of attention. From publishers to advertisers, everyone is trying to run profitable ad campaigns by deploying user data. In ad tech, we…
Google launched the Google News Initiative in 2018 to help the news industry evolve better business models, increasing the quality of journalism, fighting misinformation, and driving tech innovation in newsrooms.…
Users are shifting from desktop to smartphones. This creates a need for cross-device tracking. But is it even possible? And how can publishers do it? On average, users switch devices…
Forced redirect ads are sending users to strange websites resulting in more ad blockers installations by users. What can publishers do to avoid forced redirect ads? When Chrome released its…
Initially, GDPR created a lot of trouble for publishers. While users finally had control of their personal data, publishers felt they had very little control over third-party vendors and partners…
Media Rating Council gets mentioned in the news a lot. For instance, you may have heard a few months ago, Facebook received the MRC accreditation. Also, Innovid recently received the…