After Dubai, Monaco, Delhi and Bengaluru, we hosted the fifth edition of our publisher focused in-person meetup this year at the Chicago office of Google. The event featured some of…
Learn about Agency Trading Desks, their pros and cons, key features, and how ATDs work. Brands have grown independent of agencies and their managed services due to the emergence of…
What are Heat Maps? Learn about types, benefits, steps for creating heatmaps, and what they mean for publishers. A human brain can grasp an image in just 13 milliseconds, which…
In-app advertising, also referred to as mobile app advertising, is a giant leap by brands and publishers to generate maximum revenue. According to Statista, approximately $318 billion US dollars was…
What is Data Clean Room, and hows does it work? Find out answers to all these questions as well as data clean rooms benefits, types, and alternatives for publishers. Today…
All you need to know about website speed optimization is gathered here: causes, fixes and all. Let’s look at 10 ways to optimize a slow-loading website. 1 out of 4…
Did you know about first-party data collection techniques? Find out the value of the first-party data, techniques to collect data, and how it offers valuable insights into real-time user interaction…
There are lots of good choices for video ad networks – it’s just a matter of choosing the best one for your audience and platform needs. This article is going…
Major ad tech challenges and trends summarized in a single article. Discover innovations and challenges to enrich your programmatic media buying in 2023. The programmatic advertising market is rapidly transforming…
Learn about the differences between two Geotargeting vs. Geofencing. Both are part of location-based targeting but serve different purposes. Location-based marketing is a concept that has existed even before the…