The year 2022 appears to be challenging for ad monetization and beyond years may be incredibly difficult. Publishers can expect a number of significant changes in ad monetization. However, preparing…
A new report from the International News Media Association (INMA) says that while blockchain technology has the potential to disrupt the news media industry, it’s not clear what that means.…
Before we begin explaining what video ad standards are, there’s one thing that you may find of interest. IAB released the Open Measurement SDK to create a common framework software…
As everyone has been raving about Google’s policy of banning third-party cookies, publishers are looking for cookieless options for data collection. But let’s begin from the beginning. What are the…
Every business needs new customers to achieve success, but how do you identify those target groups of new people. Lookalike modeling is a process that identifies people who are your…
Reaching the right people with the product or service they may be interested in is pivotal for the sustenance of any business. The ad management team is responsible for making…
If not for mobile games like Candy Crush Saga, Hay-Day, Fruit Ninja, Race Car, or Clash of Clans, the COVID-19 pandemic lockdown would have been the hardest. The stay-at-home lifestyle…
What are horizontal vs vertical types of advertising? What specialisation do horizontal and vertical ads offer? How do businesses benefit from horizontal and vertical ads? How to find out whether…
What are the best ad networks for small businesses and publishers? We list the top 7 ad networks with low traffic requirements and high fill rates. You’re a small fish…