In today’s digital world, gaining the attention of consumers in the sea of choices is an increasingly difficult task. Thus, programmatic advertisements are the new trend setters. Through these types…

Have you ever wondered how certain ads always manage to reach the right audience at the right time, making tons of profit on their way? It’s because they leverage smart,…

With the phasing out of third party data just around the corner, it has led publishers and marketers to activate first party data (also called 1p data) to claim the…

Programmatic advertising is a continually evolving and changing technology, and new trends are constantly emerging. Anchor Ads and Connected TV are new, hyper-relevant targeting methods set to give advertisers and…

In a previous post, we talked to publishers about keeping both eyes peeled while shortlisting technology partners to sell inventory with. That being said, there are two sides to every…

7 Digital Ad Publishing Trends. We’ve gathered a variety of industry digital ad publishing trends on what 2022 could hold for publishers. Digital Ad Publishing is increasingly focused on the…

Do you know North America accounted for nearly three-quarters of the global programmatic spending, and programmatic ad spending in the United States stood at 167 billion U.S. dollars in 2021?…

Google Ad Manager offers an advanced feature i.e. key-value targeting that allows you to place ads where you want in a more granular way. Key-value pairs define custom targeting parameters…

eCPM is a metric that reflects publishers’ ad monetization performance. It stands for ‘effective cost per thousand impressions. In other words, this is the average price you get for 1000…

A complete guide to content delivery networks for publishers, and how online publishers benefits from using these CDNs. Content delivery or content distribution is a series of distributed servers over…