“I think the programmatic technology world is moving so fast, but it’s still a bit like an old boy’s club. You’ve got to know who in the right organization monopolies…
Google has officially delayed the deprecation of third-party cookies. The search engine will now support cookies till late 2023. On June 24th, 2021, Google shared an “updated timeline for Privacy…
On 4th February, Chrome launched its Version 80 and with it, the SameSite cookie update. However, Google rolled back this update in April due to its impact on banking, e-commerce,…
While both AdRecover and Admiral are good options for dealing with ad blockers, publishers need to check their priorities before taking a decision. Ad blockers created a lot of problems…
Women in ad tech have been making strides both in terms of bridging the gender disparity within the industry and making meaningful contributions. According to Campaign Asia, more than half…
We compiled a list of a/b testing best practices that could help publishers in optimizing their ad inventory for maximizing their ad revenue. A/B testing is one of the most…
Lumascape is an online map that categorizes different entities in the ad tech ecosystem. Since its inception, the ad tech industry has evolved greatly and is now an ecosystem in…
The worldwide web wouldn’t be what it is without edited images. According to data analyzed by Keypoint Intelligence, approximately 1.4 trillion digital images were taken in 2020. Now, view this…
During the first nine months of 2020, due to the COVID-19 pandemic, most media organisations are facing unprecedented challenges — especially those focussed on print, radio, and out-of-home (OOH). This…
In the fast-moving world of digital advertising, sticking to one channel is not enough. Display ads used to be the dominant channel. Now, marketers are making video their go-to advertising…