With each ad impression contributing towards global carbon emissions, the industry has finally started adopting Green AdTech practices. Companies like Google, IAB Europe, Equativ, and SeenThis are leading a sustainability…
Behind every tap, swipe, or scroll lies a powerful opportunity for both publishers and advertisers. App inventory optimization is one of the smartest strategies app developers can use to maximize…
In programmatic advertising, DSP (Demand-Side Platform) enables advertisers to buy ad inventory, while SSP (Supply-Side Platform) allows them to sell their ad inventory. In this DSP vs SSP guide, we’ll…
As third-party cookies crumble, identity-free targeting is stepping up with smart context and better engagement for users. Discover how the ad tech industry is shifting to a new face of…
Looking for the top SSPs to maximize your ad revenue in 2025? Fret not! We have compiled 18 top supply side platforms for you to make smarter decisions and monetize…
Feeling overwhelmed by online advertising metrics like CPC vs. CPM, and how do other metrics like CPA differ? Let’s break down these terms and compare them so you can choose…
Dive into the world of advertising deception as we introduce you to the fallacy in advertising. Gain insights into how these tactics work and learn to protect yourself from their…
Find the top high-ticket affiliate programs for 2025! Discover 25 top platforms for maximizing your commissions and boosting your affiliate marketing success. Picture this: instead of earning a few dollars…
The world of AdTech has moved light years ahead, when having a simple online ad was enough to turn views into ad revenue. With AI transforming the AdTech industry, ad…
Cookieless advertising is the new future. Post depreciation, it’s all about privacy-first advertising or ethical advertising. Although Google has yet again faltered on its plans to go cookieless, publishers shouldn’t…