Find out EBDA meaning, and how it allows for multiple ad exchanges to compete in real-time for ad impressions, optimizing ad placement and revenue generation. Hidden beneath the digital advertising…
Discover Google search generative experience and its impact on publishers. Gain insights into upcoming trends and algorithm updates, and learn how to adapt your strategies for success in the evolving…
Learn all about rCPM (revenue per thousand impressions) for publishers, including its definition, calculation, importance, and how it can help optimize ad revenue. Discover valuable insights and strategies to maximize…
Ad fraud has become a common threat in the programmatic industry, costing businesses a large amount of money annually. This article aims to provide a detailed overview of ad fraud,…
Here’s a list of leading push notification ad network that will help you outreach your revenue and conversion rate in 2023. The ever-evolving ad-tech channels have rooted themselves deeply in…
Conversion rate optimization (CRO) is all about making your website more conversion friendly. Learn everything about improving conversion rate in this post Conversion Rate Optimization and A/B testing are both…
Optimize your ad exposure, engagement, and revenue on your websites or digital platforms effectively. Learn the strategies, best practices, and dos and don’ts of ad refresh in this comprehensive guide.…
Learn about Universal ID, a unique identifier that can assist publishers in the post-cookie world. Discover its benefits, types, and how it enables recognition and authentication of users across platforms,…
Effective ad inventory management plays a vital role in the success of advertising campaigns. Learn how? As advertisers, we recognize the importance of delivering engaging messages to the appropriate audience,…