Can you connect your AdSense and AdX accounts together in Google Ad Manager? In this guide, we answer that question, and share things to consider. Google Ad Manager provides a…
Contextual advertising is evolving with the rise of AI intention models. With industry focus shifting from attention to intention, brands are turning to predictive targeting for smarter and privacy-centric engagement.…
The AdTech industry, which has been working on the amalgamated ecosystem of small and big AdTech players, is finally moving towards consolidation. The reasons are many, and so are the…
Since the democratization of AI on November 30, 2022, the LLMs have been taking over every nook and crook of content marketing. The AI ascendancy that started with producing plain…
Cookieless advertising is the new future. Post depreciation, it’s all about privacy-first advertising or ethical advertising. Although Google has yet again faltered on its plans to go cookieless, publishers shouldn’t…
Explore our guide to know what is A/B testing and how it can help in scaling your publishing business by removing the guesswork. A/B testing has been a boon for…
Looking for some interesting facts about banner and display advertising? Check out this list of 10 fun facts that you probably didn’t know. From the history of banner ads to…
Keisuke Terada appointed as COO of Zelto & Geniee International: Strengthening the Management System of Overseas Business Geniee Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo, President & CEO: Tomoaki Kudo, hereinafter referred…
Adtech is clearly more than a trade between publishers and advertisers. It’s not just about connecting publishers and advertisers in order to make advertising seamless, but also to make sure…
Discover the top 9 AdSense ads violations that you might unknowingly be committing, and ensure your compliance to avoid any penalties or issues with your ad placements. In the world…