There’s no denying that ensuring optimal email delivery stands as one of the most crucial factors behind a successful email marketing strategy. Yet, achieving an optimal email delivery rate requires…
Increasing your sales team’s full productivity requires a strategic approach that aligns purpose, strategy, and execution. By delving into the ‘why’, ‘how’, and ‘what’ of productivity enhancement, you pave the…
In the fast-paced world of business, sales planning serves as the compass guiding organizations toward their goals. From aligning targets with quarterly projections to optimizing resource allocation, a well-crafted sales…
Ad fraud has become a common threat in the programmatic industry, costing businesses a large amount of money annually. This article aims to provide a detailed overview of ad fraud,…
As individuals, we all know how important it is to take care of our physical and mental health. We eat well, exercise regularly, and prioritize our mental health by engaging…
I remember early years at AdPushup when we had only a little money left, enough to keep us running for a few more weeks. Luckily we ended up raising our…
Ask a thousand publishers, what are their top priorities? You’ll only hear quality content and ever increasing ad revenue. When it comes to ad revenue, the first stop for most…
Ad fraud is one of the major problems that is being faced by parties involved in the ad tech industry. According to TrafficGuard, advertisers lose 26% of their ad campaign…
AdSense earnings suffered a sudden drop? Let’s find out what could be the case. A lot of publishers face sudden drops in their earnings, CTR and RPM. Why? Drops can…
Google is known to take its policies rather seriously. Multiple high-earning publishers have had their accounts disabled and deleted due to violations. In some discussions with web publishers, we found…