The Interactive Advertising Bureau (IAB) has created a new standard, Sellers.json to increase the transparency and security of the programmatic ecosystem. This blog gets into nitty-gritty details of programmatic transparency…

Page RPM AdSense is one of the metrics that provide publishers with insights about how their website is performing in terms of revenue generation. The metric you use to measure…

Banner blindness is almost a timeless user practice where they tend to consciously or subconsciously ignore banner advertisements. It is crucial to place more emphasis on consumer habits when it…

First Input Delay is one of Core Web Vital metrics that measures total time it takes for a browser to respond to a user’s first interaction You click on a…

Ad discrepancy is an industry wide problem. However, with some preventions this issue can be minimized. Here are the causes and how to fix ad discrepancy. What Is Ad Discrepancy?…

Everyone loves a personal touch. Human beings are inclined to engage with content that they find personally interesting and relevant to their needs. That explains why personalised content…

Desktop and mobile traffic is fundamentally different. Learn how these two traffic segments differ in user engagement, ad blocking, and revenue potential. Mobile and desktop traffic is neither equal nor…

A consistently increasing traffic gives you opportunity to experience growing ad revenue. Featuring ads is one of the best monetization strategies as advertisers start to see potential in your website.…

Lumascape is an online map that categorizes different entities in the ad tech ecosystem. Since its inception, the ad tech industry has evolved greatly and is now an ecosystem in…

Google rolling out their December 2020 Core Update has left many wondering what to do about their search engine ranking. Unfortunately, it has also left many wondering how to recover…