AdBlock Recovery Solutions helps publishers by employing user-friendly ad experiences and acceptable ad formats without forcing users to disable ad blockers. Discover Advanced AdBlock Recovery Solutions for publishers to combat ad blockers in a non-intrusive way and recover lost ad revenue.
Better ads mean fewer ad blockers. Ad Blockers are not just a minor inconvenience faced by publishers; they act as a barrier between publishers and the ad revenue, as they prevent ads from being displayed on the webpage while the user is browsing the internet. Publishers can use AdBlock recovery solutions to mitigate the loss of ad revenue and maintain a user-friendly experience throughout their website.
According to Cropink, the US Digital ad market is going to hit a whopping $870.85 billion by 2027. With mobile ad blocking becoming a mainstream habit, out of 1 billion ad blocker users, 496 million ad blockers are being used on mobile, which is 54.4% of ad blockers globally. Shocking Right?
In this blog, we’ll understand how AdBlock software works, what AdBlock recovery is, how to choose the best AdBlock recovery software, and much more.
How to Choose the Best AdBlock Recovery Software Tools
Choosing the right AdBlock solution is a tough task. Since there are so many AdBlock recovery software programs out there, selecting the right one requires an in-depth understanding of your needs. We have broken down the key factors that you can consider when choosing the best AdBlock recovery solution.
1. How well does AdBlock recovery work?
Not all ad blockers work in the same way; each works differently from the others. A strong adblock recovery tool should be able to detect the latest ad-blocking technologies.. The software should be compatible with multiple ad blockers, as it will allow publishers to recover their lost ad revenue.
2. What Approach is used for AdBlock Recovery?
Different ad block recovery software use different methods to convert ad-blocking users into monetizable audiences. It all depends on what works best according to your needs. Here are some common strategies:
- Restricted Content Access
- Opt-In Ad Permissions
- Ad Whitelisting
3. How much does it cost?
Pricing models are totally dependent on what the publisher wants. For instance, small publishers would want a budget-friendly ad block recovery software; therefore, they can opt for a revenue share pricing model, and on the other hand, large publishers might prefer fixed price models. Thus, AdBlock recovery platforms offer different prices as per the publisher’s needs:
- Annual Subscription Fees- A yearly subscription fee for full access to the AdBlock recovery software
- Revenue Share Model- The provider generally takes a percentage of recovered ad revenue, which makes this price model purely performance-based.
- Site-Based Pricing- Costs vary based on traffic volume and site size, which offers complete flexibility for high-traffic website publishers.
Now that we have gone through the important questions publishers must inquire about while looking for AdBlock recovery solutions, let’s take a quick look at how AdBlock recovery works.
How Does Ad Block Recovery Work?
After AdBlock came into existence in 2002, it was realized that the technology wasn’t actually preventing the downloading of advertisements but was just hiding them. Therefore, in 2006, AdBlock Plus was introduced, which started blocking ad requests. Now, AdBlock and AdBlock Plus are used widely across the globe, with roughly 912 million internet users using them for ad blocking across desktop and mobile devices globally.
Therefore, multiple AdBlock recovery solutions came into the picture. Ad Block recovery is a group of different strategies that publishers use to detect, engage, and convert users who have enabled ad blockers. These strategies encourage users to support sites, either by disabling their ad blocker or opting for other alternatives like subscriptions, donations, etc.
Acceptable Ads and Ad Block Recovery
These ads are the epitome of a balance between user preference and ad monetization. Acceptable Ads are guidelines that help publishers to differentiate intrusive ads from non-disruptive and user-friendly ad formats. These guidelines identify which ad formats users are willing to accept, opening a gateway for publishers to monetize their content ethically.
Alternative Ways to recover lost ad revenue from ad blocking
You can emplaoy various ad-block Recovery methods to fool ad blockers and restore ad revenue, along with increasing CPM rates, strengthening customer engagement.
- CMP ( consent management platform)
Consent management platform was launched by Google in 2017, specifically for the European traffic on the publisher’s site. It is also called Funding Choices, further working in collaboration with Google’s advertising services.
The prime role of CMP is to get the users to disable ad blocking by asking for their consent to provide personalized ads for future insights that conform to GDPR and IAB Europe‘s TCF. This automatically leads to ad revenue recovery without jeopardizing the user’s flow.
- Alternate value exchange for ad block users to restore lost ad revenue
Many publishers have found a way around the ad blockers by offering a value exchange for access to the website’s content.
For example, a publisher can restrict access to certain content, which can be ad-free or premium content, unless the user makes a donation or subscribes to their newsletter! This paves the way to make up for the revenue lost from ad blocking.
- Ad reinsertions
Ad reinsertions is another method to recover the ad revenue loss due to ad block. This method has two separate functions:
- What is Ad recovery
It is the surprise insertion of the original ad, previously blocked by the user, to the intended place, circumventing Adblock efforts.
- Ad replacement
On the contrary, after the software identifies the blocked ad and replaces it with an alternative ad which is deemed to be more acceptable. Interestingly, this replacement is done with the consent of the user and is only applicable on SSPs.
- Ad block detection and reporting
Deploying the best ad block Recovery solution is the ad block detection, which reports the publishers which users have enabled ad block. It is basically a “bait content”, unknown to users, appearing as an ad for the ad blocker.
How does it work?
Ad block detection, by placing bait content to confuse the ad block, scans the code to determine whether the ad block has hidden or replaced the bait content. If it has, it ascertains that the block is activated by the user.
- Allow listing or whitelisting
Allow listing or whitelisting enables the user to exempt their favorite sites from Ad blocking. Usually, the user is encouraged to whitelist the site, unlocking the high-quality content, which results in high RPMs. Besides, this method exhibits the user’s support for the particular website.
- Partnering up with ad tech to recover ad revenue
Last but not least, partnering up with a monetizing ad tech platform which offers amazing ad viewability without compromising user experience. It can set the way to get the lost ad revenue back. Adpushup, for example, renders the best pro-user-ad reinsertion technology to help publishers recover revenue without disrupting the user experience.
AdPushup’s AdBlock Recovery Solution
AdPushup’s AdBlock Recovery Solution is not just about ads; it’s about the sustainability of publishers’ ad revenue and enhancing the user experience. Instead of fighting against ad blockers, Adpushup works alongside them to ensure no revenue loss through ethical ad recovery solutions that are effective and sustainable.
Let’s understand how Adpushup’s advanced adBlock recovery solution works:
- Pro-User Technology
This feature focuses on helping publishers to recover lost revenue without disrupting the user’s browsing experience. Main goal is to foster trust and engagement between the publisher and the audience visiting the platform.
- A/B Testing
Adpushup’s A/B testing tools allow publishers to experiment with real-time trials and try different layouts through a layout optimizer. It allows you to continuously optimize their ads and avoid loss of revenue.
- Better Ad Delivery
Adpushup eliminates the need for VPN re-routing and IP masking through whitelisting inventory that complies with Acceptable Ads. It offers faster ad delivery without causing any disruption for the audience.
- Auto Ad Layouts
Publishers don’t need to manually create ad units, as they get access to page analysis technology that automatically creates ad layouts.
Key Takeaways (Quick Summary)
- Ad Blockers prevent ads are always on the display on the webpage, leading to a massive revenue loss for publishers. There are more than 912 million users globally who use ad blockers.
- Publishers can combat ad blockers using ad-block recovery software, including content access restrictions, opt-in ad permissions, and ad whitelisting.
- To choose the right ad block recovery software, make sure that the software is compatible with multiple ad blockers. Plus, it should offer flexible pricing, and has multiple ad revenue recovery solutions.
- Adpushup’s AdBlock Recovery Solution focuses on ethical revenue recovery using A/B testing, auto-ad layouts, pro-user technology, and faster ad delivery.
- Acceptable Ads program ensures non-intrusive ads that users willingly engage with, creating a balance between ad monetization and user satisfaction.
- Publishers can bypass ad blockers through subscriptions, donations, ad replacements, consent management platforms (CMPs), and whitelisting options.
Frequently Asked Questions
Adblock recovery is a solution for publishers to combat the revenue loss caused by ad blockers used by users while visiting their website. If AdBlock recovery detects the adblocker on the user’s browser, it encourages them to disable it or offers alternative solutions to support the website through subscriptions or acceptable ads.
Common AdBlock recovery methods include:
– Display messages for subscriptions, donations, or email sign-ups
– Disable ad blockers on a specific user’s visit
– Acceptable Ads reinsertion
– Restricting content access for ad blocker users.
Advanced AdBlock Detection Technology effectively identifies ad blocker users and provides insights to the publishers to adjust their ad placement strategies accordingly. Second, this technology helps publishers recover lost ad revenue through ad recovery methods like non-intrusive ad formats, acceptable ads, and adaptive ad monetization strategies.
AdBlock recovery is extremely important for publishers because:
– It helps in safeguarding your ad revenue
– AdBlock recovery solutions reconnect with users using ad blockers to regain – — impressions.
– Encourage users to use subscriptions or support the content through acceptable ads.
– It provides an ethical way to balance out user trust and monetization strategies for the publishers.
