Key Takeaways: Video Ads Publishers are increasingly opening their inventory to video ads across video and non-video environments due to higher eCPMs and improvement in overall platform metrics.The interactive form…
Video streaming platforms like Netflix and Hulu have experienced an upward trend in viewing time. Users are spending 17 hours a week streaming OTT content (DemandSage). Moreover, with ad-supported OTT…
Key Takeaways: Mobile Video Ads Mobile video ads are designed for smartphones and deliver higher engagement and eCPMs than static formats.Publishers can choose from a range of ad types like…
The frustration is real. Traditional display ads get ignored. Pop-ups annoy users. Full-screen interstitials trigger Google penalties. Publishers need ad formats that generate revenue without destroying user experience. Publishers are…
Video ads in Google Ad Manager provide a powerful monetization solution through various formats, including pre-roll, mid-roll, companion, and rewarded videos, all supported by advanced targeting options. The global native…
The popularity of video ads is undeniable, and in the coming years, video ads will become a driving force of digital advertising. Here is an overview of the types of…
If you are looking for answers to the question “How to make $5000 as a publisher in 2026?”, you are at the right place. Read our blog to gain value-driven…
Discover the benefits of using Responsive Display Ads (RDAs), also called Google Responsive Ads, in marketing campaigns. Learn how these adaptable and effective ads work, their benefits, and a lot…
Can you connect your AdSense and AdX accounts together in Google Ad Manager? In this guide, we answer that question, and share things to consider. Google Ad Manager provides a…
We will explore high-converting AdSense formats and banner sizes for publishers in this blog. By strategically using these formats, publishers can boost ad revenue while preserving a positive user experience.…