Progressive Web Apps, or PWAs, are a new buzzword in the world of web development. They are very similar to a regular mobile app but designed to be used on…
AdPushup, a leading Ad revenue optimization firm for publishers have opened the nominations for their third edition of Global Publishing Leaders. In their previous editions many leading stalwarts of the…
In this post, we show strategies to combat ad blockers and how publishers can regain their lost revenue. When it comes to the advertising industry and the challenges that it…
Zelto hosts it’s Fourth Publisher Meet-Up in Bangalore. Take a sneak-peak into what happened during the meeting. Zelto (AdPushup), a global market leader in the ad tech industry hosted their…
Here are 4 most common UI/UX problems that you must fix while implementing the banner ads. On this blog, we talk a lot about optimising banner ads. However, the underlying…
A detailed comparison of VAST and VPAID, plus more information on how they work to help you choose the right one for your video ads. VAST vs VPAID is one…
Digital and programmatic advertising models have enhanced website monetization capabilities for publishers. Today, publishers can leverage solutions such as header bidding, ad refresh, ad recover to earn higher revenue. But,…
Learn about Agency Trading Desks, their pros and cons, key features, and how ATDs work. Brands have grown independent of agencies and their managed services due to the emergence of…
Page RPM AdSense is one of the metrics that provide publishers with insights about how their website is performing in terms of revenue generation. The metric you use to measure…
Optimizing Q4 ad revenue means making the most out of the increased website traffic during the holiday season. Here’s how to do it in 2022. If you’re reading this, you’re…