Learn about Universal ID, a unique identifier that can assist publishers in the post-cookie world. Discover its benefits, types, and how it enables recognition and authentication of users across platforms,…
The significance of IoT, AI, and ML as catalysts within Ad Tech cannot be overstated. They have not only redefined the way companies establish connections with their target audience but…
While publishers are facing economic downturn challenges today, there are also more monetization opportunities than ever in 2023. Getting it right in terms of monetization is not just about generating…
As publishers continue to face challenging circumstances because of the AdOps recession, it has become more important than ever to find ways to effectively manage revenue. Here are effective ways…
After kicking off the year with a successful event in Barcelona, AdPushup returned to the front with another exclusive meet up planned for our publishing community in Asia Pacific. Publishers…
We’ll explain everything from the definition of Mobile Ad Fraud to best practices for protecting your business, and we’ll even discuss future trends and offer insights on how to stay…
Are you looking forward to increasing your ad revenue through ad automation? We have the perfect guide for you. From A/B testing to personalization, in this blog, we will take…
Learn the difference between DSP and DMP, their use in the programmatic supply chain, and the new hybrid offerings that combine both. DSP vs DMP has become a common search…
AdTech, or advertising technology, is an industry that uses technology to automate and optimize buying, selling, and displaying digital advertising. The use of ChatGPT in AdTech has the potential to…
After a successful run of events across various continents, AdPushup returned to the scene with its first event of the calendar year in Barcelona, Spain. Let’s learn what happened in…