Buying online subscriptions is a bit of a pain. You try to set a username but it’s already taken, the password needs one uppercase letter and one special symbol, and…
It’s been a week since Facebook announced it was removing “news” from its news feed, as well as the entire category of viral content sites. Read the blog for more!…
2017 was a rough year for the digital publishing industry. As large-scale ad fraud, growing popularity of ad blockers, and new ad viewability standards created trouble, declining ad revenues, company…
Google developed Chrome in 2008—and now has 63.6% of desktop market share worldwide. Meanwhile, Apple’s Safari is used by 14.59% of browser users worldwide, second only to Chrome. Why is…
A recent report by IAB UK revealed that for the first time, ad spend on video has surpassed that on display ads. Despite the uniqueness of the format and its…
Bitcoin is back in news again after trading at a record high of $4483 per coin this month. Many cryptocurrencies including Bitcoin are powered by a technology known as blockchain,…
The Epom ad server is a relatively simple ad serving platform for publishers of all sizes.. Read the blog to know all about Epom Ad Server in detail. Ad servers…
Despite global ad spend expected to cross $200 billion this year, an overdependence on display advertising has cost both advertisers and publishers dearly over the last few years. With problems…
For the last few years, AdTech has been one of the most frequently discussed buzzwords in the digital media industry. Discussions have typically revolved around ad delivery, revenue optimization, new technologies…
Not all buyers are created equal. For that matter, neither are your ad impressions. There’s more to selling your inventory than signing up with AdSense. Savvy publishers will often silo…