An ad server is advertising software hosted on a server, used by publishers and ad networks to facilitate and manage ads. Check out our list of the top Ad Servers for…
Mobile marketing is a perfect way to promote products and services via mobile phones. Read our blog to discover what mobile marketing is, how it works, and why it is…
Walled gardens refer to platforms where the provider has complete authority over the content or media, and offers limited access to align with its preferences, ultimately aiming to establish a…
Looking to explore the differences, pros, and cons of static vs dynamic ads? Our comprehensive guide covers everything you need to know about static vs dynamic ads. Take a look.…
Here’s all you need to know about how to make the most out of Private Marketplace (PMP) deals. From basics to advanced tips to make the most out of it,…
Learn about misleading advertising examples and discover practical tips to avoid falling victim to deceptive marketing practices. Protect yourself from financial losses and make informed purchasing decisions. Read more. In…
Discover the latest ad tech trends set to shape 2025. Check out our blog to see what’s driving change in the industry. The ad tech industry is like a high-speed…
A niche industry like programmatic advertising has its own set of terminologies, which can be confusing to many. Even publishers tend to use eCPM and CPM interchangeably while evaluating their…
Two common approaches to ad serving are Header bidding and Waterfall. In this blog post, we have explained header bidding vs waterfall and provided recommendations on which one may be…
Discover 14 powerful tips to streamline ad inventory management, saving you time and resources while maximizing your ad space potential. As publishers, we recognize the importance of delivering engaging messages…