Discover 7 quick facts about Exchange Bidding in Dynamic Allocation (EBDA), the programmatic advertising method that maximizes revenue by allowing ad exchanges to compete in real-time auctions. Also commonly known…
Discover why Google made the shift to first price auction from a second-price auction model. Gain insights into the reasons behind this decision and its impact on publishers and advertisers.…
The one-size-fits-all approach to advertising never cuts it. Your ability to create user-friendly ads depends on how well you experiment with different formats, size, color combinations, and placements. Your ads may…
Are you looking to optimize your online advertising strategy and maximize your revenue potential? Look no further than Google Ad Manager Account, a powerful platform that offers a comprehensive suite…
If you’re monetizing your inventories through Google Ad Manager, you’ve probably heard people talking about “multi-format ads”. The promise of multi-format ads is to deliver multiple ad types within minutes…
Learn how multiplex ads can provide a more engaging and interactive experience for viewers and be a valuable revenue stream for publishers. Multiplex ads can be a powerful tool for…
Open Bidding in Google Ad Manager lets you sell ad inventory to the highest bidder in real-time. This guide will show you how it works and how you can make…
The goal of this article is to explore all the differences between CPC and CPA (Cost-Per-Click and Cost-Per-Action). Both pricing models are the key to building an effective marketing funnel…
In this blog, we are sharing information on what does DoubleClick DFP meaning for Publishers and why it is the simplest method of ad monetization. If you are receiving more…
DFP Glossary is designed to make it easy for you to understand all the jargon associated with DFP. We provide clear and concise definitions for all the terms you need…