Average Revenue Per Visitor (ARPV) is a one-for-all metric that has been successfully used by publishers to deal with dying third-party data, increasing ad blocks and to increase ad revenue.…
An important aspect of ad revenue optimisation is the knowledge of how to measure ad performance. The more knowledge you have on measuring ad performance, the more control you have…
Learn all about ad revenue optimisation and website monetisation for publishers in 2022-23 Publishers are seeing a sharp decline in their display ad revenue caused due to ad blockers. There’s…
It is possible to have guidelines of what should work, but this does not guarantee success. Read the blog to know all about conversion rate optimisation. There is very little…
With the phasing out of third party data just around the corner, it has led publishers and marketers to activate first party data (also called 1p data) to claim the…
Playable ads are the revolutionary ad formats that have taken the gaming world by storm. They are light, eye-catching and engaging with high conversion rates. Learn how they can boost…
As everyone has been raving about Google’s policy of banning third-party cookies, publishers are looking for cookieless options for data collection. But let’s begin from the beginning. What are the…
A publisher’s website or app has the ability to leave a lasting impression on the user. The one thing that all the users from any background hate is the advertisements.…
Reaching the right people with the product or service they may be interested in is pivotal for the sustenance of any business. The ad management team is responsible for making…
If not for mobile games like Candy Crush Saga, Hay-Day, Fruit Ninja, Race Car, or Clash of Clans, the COVID-19 pandemic lockdown would have been the hardest. The stay-at-home lifestyle…