Lighthouse introduced Largest Contentful Paint as one of the core performance metrics in 2020. Later on, Google announced LCP as an important ranking factor and made it a part of…
First Input Delay is one of Core Web Vital metrics that measures total time it takes for a browser to respond to a user’s first interaction You click on a…
Let’s talk about the one word almost all online publishers live and die by: Clickthrough rate. They obsessively track it, optimize it, and there’s no bigger cause of concern than…
Desktop and mobile traffic is fundamentally different. Learn how these two traffic segments differ in user engagement, ad blocking, and revenue potential. Mobile and desktop traffic is neither equal nor…
Discover expert insights on crafting effective Adsense ad placement with our comprehensive guide. Learn best practices for maximizing impact while avoiding common pitfalls. Elevate your advertising strategy today If you’re…
A consistently increasing traffic gives you opportunity to experience growing ad revenue. Featuring ads is one of the best monetization strategies as advertisers start to see potential in your website.…
Audience segmentation is used to categorize audience based on their online activity. But why do publishers need it? How can it benefit them? Know here. Small and medium-sized publishers don’t…
2020 was probably not the year for sports publishers as COVID-19 caused a massive, worldwide shutdown of any sports activities. For several months, sports publishers faced a tough time trying…
Mobile-first design is key to publishers earning more than their competitors since the number of smartphone users in the world are constantly increasing. The number of people using smartphones for…
According to the Indian Brand Equity Foundation, the Indian media and entertainment industry will grow at a CAGR of 13.5% by the end of FY 2024. In fact, the Indian…