Interactive video ads turned video watching into an engaging, two-way experience. The format is already a hit among advertisers and is slowly making its way into the publisher circle as…
Key Takeaways: Video Ads Publishers are increasingly opening their inventory to video ads across video and non-video environments due to higher eCPMs and improvement in overall platform metrics.The interactive form…
Video streaming platforms like Netflix and Hulu have experienced an upward trend in viewing time. Users are spending 17 hours a week streaming OTT content (DemandSage). Moreover, with ad-supported OTT…
Key Takeaways: Mobile Video Ads Mobile video ads are designed for smartphones and deliver higher engagement and eCPMs than static formats.Publishers can choose from a range of ad types like…
Video ads in Google Ad Manager provide a powerful monetization solution through various formats, including pre-roll, mid-roll, companion, and rewarded videos, all supported by advanced targeting options. The global native…
The popularity of video ads is undeniable, and in the coming years, video ads will become a driving force of digital advertising. Here is an overview of the types of…
When users watch rewarded video ads to unlock exclusive content, in return they receive a limited-time discount or earn loyalty points. Publishers get rewarded with ad revenue, making it a…
Outstream video ads play outside of traditional video players, such as in the middle of an article or on social media feeds. Learn more about its types, benefits, and how…
Discover the world of in banner video ads and learn how to leverage their power in digital marketing. Get started with our comprehensive guide. Exploring the dynamic realm of digital…
Have you been pondering on the idea of video ad serving lately? If yes, you’ve made it to the right blog. In this blog, we’ll be delving into the nitty-gritty…