As the internet is continuing to expand and online video and streaming are become more prevalent, choosing the correct video file format has become essential for publishers to ensure their…
Unlock the power of video ad monetization with our comprehensive guide on choosing the best video player. Discover the benefits of customizable players, VAST/VPAID compliance, and much more. Finding the…
This blog covers information on how publishers can boost their Video Ad Revenue by following simple metrics and guidelines. Although it is true that a huge percentage of visitors have…
Learn about Agency Trading Desks, their pros and cons, key features, and how ATDs work. Brands have grown independent of agencies and their managed services due to the emergence of…
Creating video ads that converts is a crucial skill in today’s content-dominated world. Learn how to create video ads with high conversion rates. The sentence ‘Content is King’ is the…
Playable ads are the revolutionary ad formats that have taken the gaming world by storm. They are light, eye-catching and engaging with high conversion rates. Learn how they can boost…
Before we begin explaining what video ad standards are, there’s one thing that you may find of interest. IAB released the Open Measurement SDK to create a common framework software…
According to eMarketer, Connected TV advertising will increase to $11.36 billion by 2021 in the US alone. CTV advertising will therefore continue to thrive despite a global recession. Despite its…
In the fast-moving world of digital advertising, sticking to one channel is not enough. Display ads used to be the dominant channel. Now, marketers are making video their go-to advertising…
We have already covered the benefits of video advertising and how it can help publishers in improving their website monetization strategy. But on the technical side, serving video ads wouldn’t…