In real-life auctions, the seller sets a starting bid on the item that is being auctioned. Given enough buyers, the winning bid is often higher than the true value of…
Bid caching was in the news recently because of unfair practices being employed by some of the major ad tech players. But what exactly is it? Bid caching is the…
Header bidding is the go-to monetization solution for most publishers with decent traffic on their sites. After the waterfall method, header bidding and its server-side version brought much-needed control and…
Advertisers are always looking for the best space to display their ads. Publishers fulfill these needs by selling their ad inventory through multiple channels including header bidding, programmatic guaranteed, private…
DFP allows publishers to run header bidding using Prebid.js. For the uninitiated, Prebid is an open-source header bidding wrapper and DFP is an ad server by Google that is now…
According to AMP dev blog, over 25 million websites around the world are using Google’s Accelerated Mobile Pages (AMP) to speed up their webpages on the mobile web. AMP drastically…
Forced redirect ads are sending users to strange websites resulting in more ad blockers installations by users. What can publishers do to avoid forced redirect ads? When Chrome released its…
In the fight against ad blockers, publishers have a secret weapon: The ability to create ad experiences that keep users happy. Here’s what you need to know. A new report…
What is DFP Safe Frame? Learn the benefits of using Safe Frames in ad serving and how they improve data security for publishers and website users. DFP Safe Frame Safe…
AdSense Backup ads: What are back up ads? Why publishers need them? What are the benefits? Also, everything else you need to know about them. By using Google AdSense, you…