Looking for ad networks in India that serve quality ads? Here, we have top 12 ad networks based in India that can help you monetize your traffic efficiently.

AdSense may well be your mainstay, but if you’re not getting good returns from your account, it may be time to consider other options available to you—and there are many.

We present you with a list of top ad networks in India that you can use to monetize your website.

Whether you’re looking to optimize your ad performance, increase your earnings, or reach a wider audience, these ad networks provide the tools and expertise to help you achieve your goals. However, our blog isn’t just limited to ad networks in India; we’ll also explore ad networks that cater to publishers worldwide, giving you a wider range of options.

Without further ado, let’s have a look at the list of popular ad networks in India:

Also Read: 22 Best Ad Networks for Publishers [in 2023]

Top 12 Ad Networks in India for Publishers

1. Tyroo

Tyroo is headquartered in New Delhi and is a leading mobile user acquisition and monetization platform.

It’s one of the best ad networks in India, which allows its customers to offer a native experience and understand the behavior of audiences in emerging markets, specializing in monetization on commerce-oriented actions.

They deliver 20 billion+ ads monthly to consumers across 15 focus markets with physical presence across Delhi, Singapore, Jakarta, Dubai, Bangalore, and Mumbai, and expanding worldwide.

2. Collectcent

Collectcent specializes in mobile advertising with IAB tech lab verification. It claims compatibility with all mobile screens, serving and monetizing millions of impressions per day.

The company offers banner, video, and native ads to publishers across mobile and desktop environments on CPM and performance-based models, making it one of the top ad networks in India. The inventory supplying publishers is integrated via RTB, header bidding, API, and SDK technologies.

Along with great data-driven services, Collectcent also offers an expert ad operations team to understand publishers’ requirements.

3. ADAttract

ADAttract started as a CPA affiliate network. Later on, it evolved as an ad network. Since then, it has been working to maximize publishers’ revenue.

ADAttract has designed its product to provide hassle-free integration and performance. It serves as an automated optimization algorithm to ensure maximized eCPM. Also, it offers innovative ad formats like full-screen, vertical, or in-feed video, as well as native ads with rich fill rates.

The company lets you directly access the global demand of exclusive advertisers with its private marketplace. Features like tailored reporting and global support fulfill publishers’ further requirements.

Also Read: Best PPC Ad Networks of 2023 (Top 15)

4. Affle

Founded in 2005, Affle is a global technology company based in Gurugram, India. The company offers header bidding with the server-side auction to reduce latency issues compared to the traditional method. With that, publishers also get a unified demand manager to evaluate bids from multiple exchanges, DSPs, networks, and direct demand in real time.

Its features include:

• Ad inventory optimization: With the help of first-party data, Affle works to increase CPMs for both direct and programmatic inventory.
• Segmentation: Advertisers adore segmented audiences. Hence, Affle segments the audience based on location, OS, device, carrier, IAB category, age, interests, language, gender, and more.
• Real-time tracking: Publishers can check the performance of the inventory anytime with real-time data.
• Dynamic marketplace: The company looks for dynamic deals for each impression and packages them to capture the highest bid.

5. Pubmatic

PubMatic is one of the leading marketing automation software companies for publishers. Through real-time analytics, yield management, and workflow automation, PubMatic enables publishers to make smarter inventory decisions and improve revenue performance.

Focused on serving the needs of premium publishers, PubMatic inspires buyer confidence by providing flexibility in audience discovery and planning media campaigns through its Media Buyer Console and APIs.

The company’s marketing automation software platform provides a global roster of comScore publishers with a single view of their advertiser relationships across every screen, channel, and format.

PubMatic was ranked by Deloitte as one of the fastest-growing companies in the US for the fourth consecutive year in 2015. The company has offices worldwide and is headquartered in Redwood City, California.

6. Adson Media

Adsonmedia is a premium advertising network specializing in interactive marketing solutions across platforms, revealing unique and valuable insights into campaign performance, ad placement, quality, and cost.

Adsonmedia helps premium publishers generate maximum revenue from their unsold or non-guaranteed inventory.

They provide one-stop access to direct advertisers’ supply, quality brand traffic from numerous demand-side platforms, digital exchanges, and audience-based sources with real-time bidding capabilities at higher CPMs.

7. InMobi

The next one of the best ad networks in India on the list is InMobi, which enables consumers to discover amazing products through mobile advertising.

Recognized by MIT Technology Review as one of the 50 Most Disruptive Companies in the world, InMobi enables over 100 billion discovery sessions on mobile across a billion users every month, becoming the largest discovery platform in the world.

With 17 offices across the globe, InMobi provides global reach with local service. As the world’s largest independent ad network, we reach 1 Billion monthly active users and 30,000+ publishers, including premium and brand-safe inventory.

Utilize our 20,000+ refined audience segments to connect with the right user. Leverage our location analytics and geo-targeting capabilities to create custom segments validated through a consumer panel of seven million users.

Here are some things to consider while choosing the best Indian ad network:

• Review of the ad platform
• User Base on the ad network
• The ad network’s features and volume for ad serving
• Creative and technical options

Now that we have talked about ad networks in India let’s expand the list and shed light on some other options that are not just limited to India but also serve publishers globally.

8. Google Adsense 

Another one of the top ad networks in India is Google Adsense, which provides an excellent way to earn from website visitors. It’s one of the best ad networks for indian traffic and effectively connects publishers to advertisers. 

Publishers can utilize different types of ads, such as display ads, in-feed ads, in-article, anchor, and auto ads, and optimization tools to make the most out of them. 

What’s even better? – You can use Adsense features to try different ad layouts and see what works best for your website. 

9. Magnite 

Talk about maximizing mobile and video ad inventory – Magnite is one of the best options. It assists publishers to monetize their video content. 

By using Magnite, one can get access to a big pool of advertisers, more than 250 DSPs, and a curated programmatic video advertising marketplace. Publishers can even use custom tools to boost the demand for their ad space and increase the ad price. 

10. Media.net 

Media.net is one of the best ad networks in India and across the globe and is considered a lucrative substitute for Google Adsense because of its connection to Bing and Yahoo search engines. Plus, they are connected to leading websites like CNN, WebMD, and Reuters, allowing publishers to monetize the traffic through the network. 

The best thing is that they have begun giving access to direct advertisers’ demand and assistance in boosting ad revenue through header bidding on the Media.net Programmatic platform. 

11. OpenX 

OpenX allows publishers to merge their header bidding with an ad exchange for optimized ad impressions. OpenX connects publishers with top advertisers through a global programmatic marketplace processing billions of bids monthly.

Along with their ad exchange, they offer a range of other products – OpenX Video, OpenX Mobile, OpenX Bidder, and OpenX Programmatic Direct. 

12. Sovrn 

Next, one of the best ad networks in India to consider is Sovrn. It offers publishers multiple monetization options and noteworthy advantages, like faster payments. 

Sovrn was launched in 2014 to help publishers with insights and deep analysis to be and remain independent and prepare for the future. It comes with a host of features, such as assisting publishers to detect ad blockers to enhance further ad revenue, an extensive line-up of demand partners, and so much more. 

Top 4 Factors to Consider Before Choosing an Ad Network

Now that you’re aware of some of the reliable ad networks in India, it’s time to do some thorough research to weigh all the options listed above.

Publishers should consider three crucial factors: payment terms, support services, and user interface. Let’s have a close look.

1. Payment Terms

Before choosing an ad network, ensure you understand the payment schedule, profitability calculations, minimum payout threshold, etc. By figuring out these payment terms upfront, you can avoid any surprises down the road. You’ll know exactly how much money you’re making and when you’ll get it. This way, you can plan your finances better and ensure your advertising efforts bring in the expected money.

2. Support Services

There’s no denying that managing ad operations can be very complicated. At times, even the tasks that seem to be simple can throw a curveball. But, a responsible support team can help you promptly address and solve the issues. Thus, ensure you are backed by a reliable support team that helps you through stumbling blocks.

3. User-Interface

The ease of user-interface navigation is another consideration that can make a big difference. Effortless navigation cuts through the clutter. With a user-friendly interface, you can spend less time deciphering menus and more time optimizing your campaigns. This enables publishers to easily monitor their ad performance without overwhelming the process.

So these are a few factors you must consider when choosing an ad network in India or even a global ad network.

Final Words

While advertising in India is already a billion-dollar industry, the digital advertising segment within it has rapidly emerged as one of the fastest-growing markets globally. Thus, it totally makes sense to invest in the same wisely and make the most out of it. We hope our blog helps publishers harness the power of programmatic advertising and reach their ad revenue potential with our list of ad networks in India, listed above.

In case you’re looking forward to associating with a reliable ad tech partner who can help you maximize your ad revenue, feel free to reach out to us.

We at AdPushup help publishers maximize their ad revenue by using advanced techniques such as A/B testing and layout optimization. We integrate with multiple top-tier networks and ad exchanges and work to improve ad performance through automated testing and adjustments, ensuring that the most effective ad configurations are used to generate the highest possible revenue for publishers. Fill in your details in the form mentioned below, and our team will reach out to you shortly.

Frequently Asked Questions: Ad Networks in India

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