AdSense may well be your mainstay, but if you’re not getting good returns from your account, it may be time to consider other options available to you—and there are many.
We present you a list of top ad networks that you can use to monetize your website. You’ll benefit from the fact that the ad inventory is tailor-made for the country and hence, will translate to better performance and higher returns for you.
Here is a list of popular Indian ad network:
Tyroo is headquartered in New Delhi and is a leading mobile user acquisition and monetization platform.
Tryoo allows its customers to offer a native experience and understand the behavior of audiences in emerging markets; specialising in monetization on commerce-oriented actions.
They deliver 20 billion+ ads every month to consumers across 15 focus markets with physical presence across Delhi, Singapore, Jakarta, Dubai, Bangalore, Mumbai, and expanding across the world.
SVG Media is serving publishers since 2006. And they are partnered with other notable industry leader from digital media like Komli and Seventynine.
The services provided by SVG Media are Product Listing Ads, Affiliate Marketing, Dynamic Retargeting, Video and Native Ads. Basically, all publishers requirement under one platform.
Currently, SVG Media is powering with 50 ad servers across three continents. Furthermore, it is backed by high performance AMAZON CLOUD SERVICES and Amazon CDN.
adChakra is a cross-channel digital advertising company that helps brands and businesses to reach their marketing goals.
adChakra is only 8 years old and holds the distinction of winning the ‘Deloitte Fast Technology India’ Award for 2010 & 2011 within the first four years of inception. Their client list includes brands such as Toshiba, Toyota, Vatika, and Sparx among others.
Collectcent specializes in mobile advertising with IAB tech lab’s verification. It claims compatibility with all mobile screens, serving and monetizing millions of impressions per day.
The company offers banner, video, native ads to publishers across mobile and desktop environment on CPM and performance based models. The inventory supplying publishers are integrated via RTB, header bidding, API and SDK technologies.
Along with the great data-driven services, Collectcent also offers expert team of experienced professionals perfectly understands publishers’ requirements.
Seventynine is an in-app ad platform that offers the following features:
- Distribution platform: Seventynine works with brands and media partners and helps organically drive and grow business focus towards building quality audiences in the inventory distribution and monetization space
- Analytics & metrics: Seventynine engages with developers and helps improve Mobile Apps and Mobile Web (WAP) which in-turn helps generate revenue
- Rich media & video: It works towards enriching user experiences with rich media
- M-Establishment (Studio): The company engages with top brands who have not yet explored mobile as a business. It works on native platforms and also support hybrid (HTML5) based converts.
The business is championed by media planners and industry specialists proficient in analytics, media optimisation, and inventory buying experience across the digital space coupled with substantial experience in large-scaled product development and services management.
ADAttract started as a CPA affiliate network. Later on, it evolved as ad network. Since then it is working to maximize publishers revenue.
ADAttract has designed it product for hassle-free integration and performance. It serves automated optimization algorithm to assure maximized eCPM. Also, it offers innovative ad formats like full-screen, vertical or in-feed video and native ads with rich fill rates.
The company lets you directly access the global demand of exclusive advertisers with its private marketplace. With features like tailored reporting and global support fulfills further requirements of publishers.
Founded in 2005, Affle is a global technology company based in Gurugram, India. The company offers header bidding with the server-side auction to reduce latency issue with the traditional method. With that, publishers also get a unified demand manager to evaluate bids from multiple exchanges, DSPs, networks, and direct demand in real-time.
It’s features include:
- Ad inventory optimization: With the help of first-party data, Affle works on increasing CPMs for both direct and programmatic inventory.
- Segmentation: Advertisers adore segmented audience. Hence, Affle segments the audience based on location, OS, device, carrier, IAB category, age, interests, language, gender, and more.
- Real-time tracking: Publishers can check the performance of the inventory anytime with real-time data.
- Dynamic marketplace: The company looks for dynamic deals for each impression and package it to capture highest bid.
PubMatic is the leading marketing automation software company for publishers. Through real-time analytics, yield management, and workflow automation, PubMatic enables publishers to make smarter inventory decisions and improve revenue performance.
Focused on serving the needs of premium publishers, PubMatic inspires buyer confidence by providing flexibility in audience discovery and planning media campaigns through its Media Buyer Console and APIs.
The company’s marketing automation software platform provides a global roster of comScore publishers with a single view into their advertiser relationships across every screen, every channel and every format.
PubMatic was ranked by Deloitte as one of the fastest growing companies in the US for the fourth consecutive year in 2015. The company has offices worldwide, and is headquartered in Redwood City, California.
Adsonmedia is a premium advertising network specialising in interactive marketing solutions across platforms, revealing unique and valuable insights into campaign performance, placement, quality, and cost.
Adsonmedia helps premium publishers generate maximum revenue from their unsold or non-guaranteed inventory.
They provide one-stop access to direct advertisers supply, quality brand traffic from numerous demand-side platforms, digital exchanges, and audience-based sources with real-time bidding capabilities at higher CPMs.
XapAds is programmatic advertising company offering real-time bidding solution to publishers with mobile, web and video inventories. The company has an AI powered tool called Xerxes which audience insights, historical user data, artificial intelligence, and human touch.
Komli Media is one of India’s leading ad-tech media companies which offers a wide range of digital solutions across mobile, display, video, and social.
Komli uses next generation platforms that leverage the power of programmatic buying to make advertising across it’s solutions more simpler, efficient, and transparent.
Komli serves 6 million impressions and reaches 10,000K unique visitors each day. Some other features that Komli offers to its publishers include:
- Best-in-class technology and daily reports on both desktop and mobile
- Easy, one-time implementation of one video tag per publisher website
- Inventory across in-stream, in-banner, and mobile video ads, giving publishers the means to monetise all kinds of video inventory and diversify their portfolio
InMobi enables consumers to discover amazing products through mobile advertising. Through Miip, a revolutionary discovery platform, developers, merchants & brands can engage mobile consumers globally.
Recognized by MIT Technology Review as one of the 50 Most Disruptive Companies in the world, InMobi enables over 100 billion discovery sessions on mobile across a billion users every month, becoming the largest discovery platform in the world.
With 17 offices across the globe, InMobi provides global reach with local service. As the world’s largest independent ad network, we reach 1 Billion monthly active users, and 30,000+ publishers, inclusive of premium and brand-safe inventory.
Utilize our 20,000+ refined audience segments to connect with the right user. Leverage our location analytics and geo-targeting capabilities to create custom segments validated through a consumer panel of seven million users.
13. Exponential (Formerly Tribal Fusion)
Exponential is the leading site representation company, serving 20 billion monthly impressions and reaching over 230 million users worldwide per month. By offering site-specific, channel-wide and run-of-network placements, they deliver results through expert advice and intelligent technology.
Publishers can expect to discover the benefits of partnering with Exponential and maximize the value of their highly targeted content:
- Top CPM rates. Highly respected advertisers and smart campaigns generate high CPMs for your valuable online ad inventory.
- Increased sales force at reduced cost. Save the cost of recruiting, training, and maintaining an in-house sales force.
- Free proprietary ad-serving solution. Serve and manage your own campaigns through a powerful interface.
Founded in the city of Pune in 2013, Adgebra is a native ad network. It delivers non-intrusive native ads for up to 10 Indian languages including English. The company makes sure the advertiser’s authenticity, so that publishers can focus on what matters most to them—content and traffic.
Easy one time integration and multiple responsive native ad templates to ensures publishers pick what best fits their website. And mostly importantly, it serves real-time reporting for publishers to keep track of their earnings. Some of the well-known partners of Adgebra are iZooto, dailyhunt, and WebDunia.